This is Paul Smith, author of Sell with a Story, How to Capture Attention,

Bill Trust, and Close the Sale.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer in 2016.

My goal for this podcast is to help you discover new ideas about what's actually

working in modern marketing. Don't worry about taking notes you can find links to

everything discussed in this episode's show notes at marketingbook podcast.com.

Today we're joined by Paul Smith and we're going to talk about his new book

Sell with a story, How to Capture Attention, Build Trust, and Close the Sale.

Paul Smith is a popular keynote speaker and corporate trainer

and leadership and storytelling techniques,

a former executive and 20-year veteran of the Procter & Gamble Company

and the author of two other books, with a story a guide to crafting business

narratives that captivate convince and inspire and parenting with a story

real life lessons in character for parents and children to share.

In his 20 years at Procter McGamble, Paul held leadership positions in both research and

finance and most recently served as director of Consumer and Communications Research.

...