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The Cardone Zone

086: Miley Cyrus and Your Business

The Cardone Zone

Grant Cardone

Careers, Business, 025610

4.84K Ratings

🗓️ 1 September 2013

⏱️ 38 minutes

🧾️ Download transcript

Summary

Transcript

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0:00.0

Don't let me get in my zone, don't let me get in my zone, don't let me get in my zone, I'm definitely in my zone.

0:27.0

Welcome to this Grant Cardone, you're in the Cardone zone every week I come to you to talk about your money, your finances, and your business to help you get where you want to be, to get you where you have to be so you can survive and prosper, take care of your family, your company, and your dreams.

0:45.0

And this week there's a young lady out there, folks, Miley Cyrus is getting attention and everybody's covering it, everybody's covering it, and I'm telling you something, every network, your peers, your friends, your neighbors, if you've discussed it, you're all no offense, but you're all missing the point, okay.

1:06.0

All the talking heads, all the professional branders, I'm gonna have a pro on here today, I know that me and Jason mud, okay, advertising, brilliant, genius, branding, God of the universe is gonna disagree with me, but you're missing the point, Miley Cyrus is not a person, I don't know why everybody's criticizing her, Rihanna is, Drake is, she's not a person, Miley Cyrus is a business, and this is the thing that everybody is missing.

1:35.0

So you're judging this 20 year old, and you should be judging this business, she is a business, no different than a box of tide, or this book that I have in my hand called the 10X Rule, or a workshop that we're marketing, and right here in Orlando, Miley Cyrus is a business, not a person, and she's willing to be attacked as a person to get attention for her business and her brand.

2:01.0

See, the other thing is you need to start figuring out how to do the same thing that she's doing, because she's got eyeballs on her, all right.

2:08.0

She's got eyeballs on her, she's got attention, look, money follows attention, if you want to build your business, grow your band, you have to get attention, and it's a noisy world out there, look if you haven't heard it, Miley Cyrus was on the recent MTV Awards, Music Awards, called the VMAs.

2:26.0

It's everywhere, okay, this thing's everywhere, her performance with Robin Thick has got her international attention at levels that have exceeded even the Super Bowl, okay.

2:40.0

She's got more Twitter interactions than the Super Bowl, which spends billions and billions, she got free billions of dollars of advertising for her business.

2:53.0

Do you disagree with it? Hey, if you do, let me know, this Grant Cardone, you're in the Cardone Zone, you can tweet me at Grant Cardone, your news 96-5.

3:03.0

Look, while I think that what Miley did is disgusting, revolting, I wouldn't let my daughter watch it, my wife and I are in complete disagreement about it.

3:16.0

I can't even talk to my wife about it because she's like, look, it's terrible, I can't even think with it, I can't even get my wife rational about this topic.

3:24.0

But look, how many times have we had this conversation? How many times were your parents disappointed in your generation?

3:34.0

You know, like Elvis Presley, Elvis Presley comes out on the Ed Sullivan show back in the 50s, gyrating, risk tight-fitting clothing, gyrating hips, you know, and the world went crazy.

3:48.0

How about in the 1970s, I remember going to high school and my mom and me, I was listening to the lemon song in the car with my single mother, okay, and my mother's like, what are you listening to?

3:58.0

You can't listen to this, listen to the lemon song by Led Zeppelin, and you'll know exactly what I mean.

4:05.0

How many times has Madonna done this? How many times has Madonna done this little act to get attention for her brand?

4:12.0

Look, you might disagree with it, you might think it's disgusting, you might think it's terrible, what are our times coming to?

4:18.0

What's happening to our culture? You know, do our daughters even have a chance?

4:24.0

My four-year-old daughter, my two-year-old daughter, Scarlet and Sabrina, my God, what's going to happen? Because you know this is going to continue to escalate.

4:31.0

Our society is becoming more and more degraded by these stunts, by these gimmicks, by Miley and how about Little Wayne and Lady Gaga?

4:43.0

I mean, she's just a constant freak. See, if Lady Gaga came out and did this, nobody would think it's anything. Why? Because that's her brand now.

...

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