Hello, whinabbers. My name is Jesse Meekham, and this is

podcast number 83 for you need a budget, where we teach you four rules to

help you stop living paycheck to paycheck, get Get Out of Debt and Save More Money.

Wienab has on our homepage, let me pull it up to make sure I get the headline exactly right,

although I probably haven't memorized, I do. The headline on our home page says,

gain total control of your money. A sub headline, stop leaving paycheck to paycheck,

get out of debt, and save money faster with Wine. That headline, gained total control of your money, has

been our headline for, I think, four years, maybe five.

I ran other headlines in the past,

four secrets to help you manage your money more effectively.

A lot of it had to do with managing money

guaranteed four rules to help you break the paycheck to paycheck cycle anyway.

I did a survey years ago and asked people what was the one benefit they got from the budget described in one word and the

winning word was control.

And that was what tipped me off on the headline.

So when we were split testing new headlines, split

testing is where visitor A sees one version, you know, one headline, visitor B sees

another headline and you compare their behavior based on those two headlines like we would want

them to try our free trial.

And then you see which headline performs better.

Headlines matter.

I have not been able to write a headline that beats this

...