You're listening to Nathan Chansky, and this is the Passion with Purpose podcast. All right, who here has struggled with social media lately? Anybody's hands raised? Who here has been confused by the push to video, TikTok, what it means to have a personal brand, who just needs a good old pep talk when it comes to showing up in line? Anybody? Yes? I mean, I know I'm in that camp, like, quite often. So like if any of those questions resonate,

I have one of my favorite creators ever, Jared Fosterfell, aka Jerra being on the podcast today. She's talking all things social media for photographers, how we can keep up with it, but also thrive with it. So, Jarrah, if you don't know her, If you don't already know this amazing person, right? Which, like, who doesn't?

But if you don't know her, if you don't, if you don't already,

like, know this amazing person, right? Which, like, who doesn't? But if you don't know her

yet, she is a TikTok expert, in-demand speaker, and seasoned content creator.

Leaning into her extensive background in content creation and strategy,

Jera teaches people and brands how to harness the power of their secret sauce

and show up authentically on social, generating engaging content that converts followers

and fans into customers and clients.

Jera has created bespoke education, sessions, and led trainings for well-known brands such as S.A. Lauder, Adobe, AT&T, and TikTok,

while also educating and empowering brand ambassadors for businesses in the beauty and lifestyle

industries. As a creator, Jera has grown her own TikTok following to 1.5 million followers, her Instagram community to

180,000 and is the founder of an intensive group coaching course called the Social Media

Saloon. You are not ready. Like, you are not only going to be blown away by Jara's insights,

but she's probably about to become

one of your favorite people ever. She's such a pal, and I've been wanting to get Jara on the

pod for some time now. So I'm extra excited about this episode. You ready for this talk

with Jera? Same, same, same. Here we go.

Are you an aspiring creative entrepreneur or established small business owner with a fuel

to pursue the things that light you up like nothing else?

If so, you are in the right place, my friend. My name is Nathan Shansky, and I'm a photographer

and photography business educator.

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