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Welcome back to the show.

This is your host for Surf Splendor David Scales, as always.

And in today's episode, I have a conversation with Matus Wetuit, CEO, and co-founder, John Campbell.

We talk about what it takes to launch a small business, the necessity of authenticity and

branding, and how to navigate growth while honoring your core values. Interesting stuff that I think

really Matus is right in the thick of currently, but also areas that I've noticed personally that I think that

they've strived in since their inception eight years ago.

It's tough enough just to bring a first quality product like the Matus wetsuit to the market,

but scaling is something that it seems a lot of surf brands struggle with.

So it's something that I was just interested to hear John's insight into.

So this conversation was recorded on a sofa at Matus's new and first retail location in

Delmar, California.

It's known as the Black Spot.

It's an eclectic space within the beach community of Del Mar, which. It's known as the Black Spot.

It's an eclectic space within the beach community of Del Mar, which is part of San Diego County.

It's right on the main street that parallels the beach.

In the true tradition of bootstrapping startup companies, it's decorated with art and

furniture pulled directly from John's home.

So tell me about the black spot.

...