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Bourbon Pursuit

077 - More Than “Plain Ol’ Jimmy” with Master Distiller and Legend at Wild Turkey Jimmy Russell

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9866 Ratings

🗓️ 15 December 2016

⏱️ 64 minutes

🧾️ Download transcript

Summary

Jimmy Russell, Master Distiller and Legend at Wild Turkey, sits down to tell his story. He thinks he’s “Plain Ol’ Jimmy” but once you hear his stories about childhood, befriending the likeness of greats in the industry, and sharing his wealth of knowledge you will see he really is an icon. Show Notes: I want to talk about your history before Wild Turkey. Talk a little bit about your childhood and upbringing. Sports, basketball, track, baseball. I know your father and grandfather were in this whiskey business, is that why you got into the bourbon industry? Were you always around bourbon? What made you come to Wild Turkey in beginning? What was the state of Wild Turkey when you joined? How big was the operation? Who were your mentors? How have you embraced a lot of modern distillation techniques with computers and automation taking over? What was life like for you before the boom? Did you ever make any radical changes to Wild Turkey? You were best friends with the greatest minds in the industry before bourbon was cool. Talk about the comradery between people like you, Elmer, Booker, and the like. Now that bourbon is in the spotlight, are you hesitant on taking a backseat because at 82 years old, you won’t stop and you continue to travel to talk about Wild Turkey. Your son Eddie now has taken the spot light. What’s it mean to you that you get to trust the business to him? From @bourbonooga: Do they wish the old distillery was still down by where Warehouse A sits? From @Primo55: The eternal debate: Cheesy Gold Foil 12yr or Split Label 12 yr? What do you think is the best product that ever came out of here? Give us your thoughts on the 6-8 vs older aged bourbons? From @BreakingBourbon: Share a drink with anyone past/present/future who would it be and why? What are some of those things that you want to leave as a legacy?

Transcript

Click on a timestamp to play from that location

0:00.0

So do you like spending a lot of time at the visitor center then?

0:02.9

Eddie said you're up there almost every day.

0:04.8

I like to go by there at least once every day and say hello to the visitors.

0:09.4

I hope you see for me is what you get.

0:11.5

I'm just plain old Jimmy.

0:12.6

I'm not anything special or anything.

0:14.5

It's something that I enjoy doing.

0:16.8

And I like to say hello and talk to all the visitors to see what they think about our products.

0:21.8

You know, for many, many years, you would make the product, age it, bottle it, and sell it, and that was about it.

0:28.7

Now, we do a lot of traveling, doing seminars and tastings.

0:32.9

You get to meet the people that's drinking and see what they have to say about it,

0:36.1

and that's what I enjoy so much about in meeting the people and saying hello to them. Just like he's talking about,

0:40.9

you go to Australia. There's some Australian visitors over right now from Perth, not from Brisbane,

0:46.6

Australia. We have visitors from all over the world comes here. And you finally get to see that other

0:51.0

side of the fence. Outside of Lawrenceburg. Outside of Lawrenceburg.

0:55.4

I was born and raised here.

0:56.6

I live within a mile where I was born in a raid.

1:07.2

Hey,

1:07.5

everyone, I hope you enjoy this episode with one of the last living legends.

1:11.2

It's a big checkmark for us.

1:13.1

There's additional audio that you can only get by being a Patreon supporter, so make

1:16.7

sure you support the show to make that happen.

...

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