077: Bart Yasso | Runner's World Chief Running Officer (C.R.O.)

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 16 February 2016

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bart Yasso earned the title of Chief Running Officer at Runner’s World magazine through a rugged initiation that involved life altering missteps in his adolescence. It took a stark confrontation with his own mortality via the loss of a close friend to jolt him onto his path of pursuing his passion. This experience upheaved his frame of reference from a toxic one to one of redemption. It’s a running theme in our tales of grit: climbs to great heights very often begin at rock bottom. Yasso’s love for running and for life shines through in this episode.

Lessons:
1. You are the average of your five closest friends, so choose wisely.
2. You need to think like a champion before you can become one.
3. Say yes often to new experiences; embrace and love them.

Transcript

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0:00.0	You're listening to Spartan Up Podcast. We're going to interview somebody every week from all over the world and see what they did in their life to become successful, no matter how they define it.
0:12.0	Welcome back to Spartan Up Podcast. We're in the Pittsfield Barn, the Amy Barn. I'm
0:18.4	surrounded by Colonel Nye, Sefra, Joe, Marion behind the camera, the producer makes this all happen.
0:25.2	And this interview is with Bart Yasso.
0:28.1	Bart has a really interesting job title, the chief running officer at Runners magazine.
0:31.6	I think he created it himself yeah pretty cool
0:33.7	so uh so uh so you got to interview him and to interview him he told me some
0:39.2	amazing tricks on how to get across country. How to get across the country. Yeah, without
0:46.5	spending much money. Fantastic. So if you ever thought of crossing the
0:50.2	country, check that's a problem for you.
0:54.0	There we go.
0:55.0	I like customers.
0:57.0	It might be a problem.
0:58.0	So let's see what Bart has to say about that.
1:00.0	We are here for Spartan Up Podcast in the Bahamas with Bart Yasso, Chief
1:06.6	Running Officer for Runners World magazine and he's got a really unique story
1:11.0	that we're going to dive into here. How to hell do you end up as the
1:14.7	chief running officer for Runna's world? Yeah Joe I don't know it's been a
1:18.6	crazy journey but a fun journey. You know what some of the things that helped me out tremendously were doing crazy races like bad water like I committed to doing bad water back in 1989 back when I was a
1:29.0	146 miles I was a work assignment for runners world because they said no one else on the staff's going to go out and run
1:35.6	146 miles through Death Valley so they said on the part well
1:38.7	So of course I did it when was that what that was 1986?
	...

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