075: Kristi Piehl – Creating A Winning Culture & Earning Great PR

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Careers, Business, Management

4.9 • 1.4K Ratings

🗓️ 26 November 2015

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 075: Kristi Piehl – Creating A Winning Culture & Earning Great PR

Kristi Piehl is an incredibly driven person. She truly understands the importance of focusing on creating a phenomenal a phenomenal work environment for her employees and is reaping the rewards because of it. We are extremely fortunate to have Kristi share her knowledge with us, the loyal listeners of The Learning Leader Show.

Kristi Piehl has built a unique company that redefines public relations. This was her vision when she launched Media Minefield in 2010. Media Minefield is a news-driven public relations agency on a mission to change the perception of the industry. She’s dedicated to creating a unique work environment with policies that value families, flexibility and health.

During her 12 year television career, I worked as a reporter and anchor at 5 television stations. She studied Professional Writing and graduated with honors from Bethel University. In 2015, Bethel named her Alumna of the Year. She’s also a member of the Entrepreneurs' Organization.

Episode 075: Kristi Piehl – Creating A Winning Culture & Earning Great PR

Subscribe on iTunes or Stitcher Radio

The Learning Leader Show

“I got laid off and it was a blessing... But I was scared out of my mind.” – Kristi Piehl

Some Questions I Ask:

What are the common characteristics of high achievers?
Discuss failure and moments you’ve bounced back from it…
What was it like being laid off after winning an Emmy?
What’s your process on building your company culture?
Why don’t you believe in press releases?
What does earned PR mean?
What does being a learning leader mean to you?

In This Episode, You Will Learn:

What she’s learned from working with clients in 75 markets
The mentality of an entrepreneur
The importance of having an extremely high level of optimism
The philosophy of taking care of your employees first
Winning an Emmy and being laid off… How is that possible?
How to grow a business from a one person business to a big company
The importance of finding great people to work with
How to earn great PR

“Find a great leader… Offer to work for him for free. It will be worth it in the long run.”

Continue Learning:

Go To Kristi’s company website: Media Minefield
Read Kristi’s bio: Kristi Piehl
Follow Kristi on Twitter: @kristipiehl

You may also like these episodes:

Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks

Episode 034: Jimmy Hatch – Shot While Searching For Bowe Bergdahl And Sky Diving With Gabby Giffords

Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion

Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts

Did you enjoy the podcast?

This was a jam packed episode full of great content. Kristi Piehl is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!

Episode edited by the great J Scott Donnell

Bio From Kristi Piehl (LinkedIn)

Transcript

Click on a timestamp to play from that location

0:00.0	And I said, you know, I got laid off and it's a blessing. I mean, that was those two things were tied to me right away because I knew it was the right thing, but I was scared out of my mind. Our leaders born or are they made. Our host, Ryan Ryan Hawk believes that leaders can be made
0:14.4	through determined focused work on learning the art and science behind the makeup
0:18.8	of other successful leaders. Now it's time to inhale knowledge and exhale success. You're listening to the Learning Leader
0:25.7	Show with Ryan Hawk really excited about tonight's featured leader. It's Christy Peel
0:47.0	Christy is an Emmy-winning TV reporter. However, just two months after winning those Emmys, she was laid off from her TV station.
0:57.4	What she did next was impressive though.
0:58.8	She used that as an opportunity to get into her entrepreneurial spirit and started her own business called
1:06.0	Media Minefield which is an untraditional PR firm that focuses on earned media.
1:11.5	It has since grown to 14 people and their clients have been featured
1:16.1	in Yahoo, USA Today, and the Tonight Show with Jimmy Fallon. On our conversation tonight,
1:22.4	we discussed how to turn passion into action and
1:25.2	helping other people which could then lead to a business. We also role played
1:29.4	meaning I was going to her as a potential client of hers.
1:35.0	She gave me ideas and walked me through their process,
1:38.3	which was really impressive.
1:40.2	And then her philosophy on giving employees unlimited vacation and speaking about family first and how she lives that as the CEO of the business.
1:50.0	I think you'll find that part fascinating.
1:52.0	Ladies and gentlemen, without further ado, it's Christie Peel. All right, Christie, so excited to have you here as the featured leader on the Learning
2:09.4	Leader Show.
2:10.4	And I got a question to get us kicked off here and that's around high achievers, people who have done
2:15.8	big things in their lives and you're obviously one of those people and you've also spent time
2:21.2	around a lot of those types of people.
	...

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