075: How a Panda 🐼 & Penguin 🐧 nearly put this Giant out of Business (John Fischer of StickerGiant)

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business:careers, Business

4.7 • 2K Ratings

🗓️ 1 January 2021

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

John Fischer, CEO of StickerGiant, started the company in 2000 with a single sticker design and an online store to sell it on. From there he created StickerGiant.com with goal of becoming the "Amazon of stickers." Over the years, the company has transitioned and evolved from that original idea into one of the top printers of custom stickers and labels. His focus was to make stickers fast, while also constantly striving to use the highest quality materials available, and to be as environmentally aware as possible. He has built his business through dedicated teamwork and an enjoyment in the work we put into creating your custom stickers everyday. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: John Fischer Interview. ***

Transcript

Click on a timestamp to play from that location

0:00.0	Incremental change is the most important thing that visionary types underestimate because incremental change is not sexy.
0:06.9	Making something a little bit better every day is totally not as fun as relaunching everything every six months.
0:18.5	I came up with George Bush toilet paper and the promoted I was doing morning drive time radio with a stripper.
0:25.9	I hired a stripper who would do live on air radio demos of the Bush lives.
0:34.4	In 2012 something really major happened.
0:38.0	Could have put the whole thing in the garbage can.
0:40.5	Could have shut me down forever.
0:42.0	It could have ruined my spirit for entrepreneurialism.
0:44.9	It was a devastating event.
0:46.4	That was the one big thing the company got through and it was Obama reelected.
0:51.5	How to share a camera?
0:53.0	Sorry.
0:57.6	My name is John Fisher.
0:58.9	I live in Boulder County, Colorado and I founded Sticker giant 17 years ago.
1:03.8	We are a 50 person product label and promotional sticker printing company.
1:09.3	So do you only deal with stickers?
1:11.1	No more than half our businesses product labels.
1:13.8	Just any packaging we might see at a supermarket you're saying.
1:17.1	Any label you see on a bottle jar bag lot of stuff for small purveyors of food and independence seems to be our specialty main customers you're saying is the food products is there anything else.
1:29.5	One of the great things about sticker giant is when you look at our industry concentration we have none we are all over the map from marijuana industry beer industry food industry.
1:40.4	Just everything you can think of field services and technology and vape pens are a huge segment for us so we do lots of different kinds of work it makes it a lot of fun.
1:51.7	You said you're in Denver, Colorado.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Millionaire Interviews Podcast & Sir Austin Peek, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Millionaire Interviews Podcast & Sir Austin Peek and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.