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Entrepreneur Stories 4⃣ Inspiration

074: Should you Invest in Sales or Marketing? Ryan Buckley of Toofr says...

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business:careers, Business

4.72K Ratings

🗓️ 1 January 2021

⏱️ 42 minutes

🧾️ Download transcript

Summary

Ryan Buckley is the Founder at Toofr.com, a cold emailing tool open to the sales community. Ryan is also author of The Parallel Entrepreneur which is about how he built and runs Toofr and his other businesses. He is the Co-founder & COO at Scripted.com, a premium ghostwriting platform. Ryan is living in Walnut Creek, California with his wife and two daughters. He was born and raised in Silicon Valley and holds two Bachelor's degrees from UC Berkeley. He started his first internet business while enrolled in the joint Master's degree program with the Harvard Kennedy School of Government and the MIT Sloan School of Management. *** For Show Notes, Key Points, Contact Info, & Resources Mentioned on this episode visit here: Ryan Buckley Interview. ***

Transcript

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0:00.0

Every Wednesday after school, we went around and picked up all the litter. Didn't get that

0:17.9

much attention from the girls, but the janitors loved us.

0:21.7

What did you end up spending money on looking back that you kind of regret?

0:25.7

We invested heavily in...

0:33.5

My name is Ryan Buckley. I live in Walnut Creek in the East Bay of San Francisco. I am

0:41.0

serial and also a bit of a parallel entrepreneur started out my career immediately after

0:47.2

business school building scripted.com, a marketplace for freelance writers, find them, hire them, manage

0:55.2

large and small, but most of our clients tended to leverage multiple writers doing hundreds

1:01.1

if not thousands of unique pieces every month. I exited that business and fell back on

1:08.7

a side project that I had started a number of years ago called tofer.t0ofr.com, which

1:15.0

is in the email guessing sales tech lead generation space. Basically, you give it someone's name,

1:22.5

the company they work at and it will find the right email address for that person. It is

1:28.3

really, really useful for sales reps, for recruiters, and most of my customers, my best customers

1:35.2

are actually using the API to directly tap into the data and the scripts that will do a

1:43.2

lot of real time searching for email addresses as well. Then I got a few other businesses running

1:47.6

on the side trying to get multiple income streams spun up now that I don't have the security

1:53.2

of a day job. Maybe non-technical people who are listening, what's API? The API stands

1:59.9

for application programming interface, which actually does a decent job of describing

2:05.6

what it is, but you could think of it as a port or a connector into a website that makes

2:13.0

it much easier for you to put information in and pull information out. It's something

2:20.3

that's built for other websites to connect to it. For example, Facebook does not allow

2:27.2

you to have their API right, so people can't get that information even though almost everyone

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