What's up, everyone?

This is Cortland from NDHackers.com, and you're listening to the IndieHackers podcast.

On this show, I talk to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.

How did they get to where they are today?

How do they make decisions at their companies and in their personal lives? And what exactly makes their businesses tick? And the goal, as always, is so that the rest of us can learn from their examples and go on to build our own successful businesses. Today, I am talking to the one and only Joel Hooks, the co-founder of egghead.io. Joel, welcome to the end hackers podcast, and thanks so much for coming on.

Hey, Corlin.

Thanks for having me.

So Egghead is a platform for people to learn how to code

and become better web developers.

Can you explain to us a little bit about how it works?

My joke is that we are a video blog that has a membership component,

which is really just kind of like a self-deprecated way

of minimizing what we actually do. We are basically like a marketing and delivery platform for

content creators, specifically people that are creating screencasts for developers. So we kind of focus

on a more intermediate advanced audience. We invite people that are doing things and kind of teaching our ready on the internet to come, you know, do it on A kid and make money.

So we're there to facilitate people that want to educate and that are kind of already doing that on the internet.

So we give them a platform to kind of take away the unsavory bits around marketing and like asking people for money.

So on one side, you've got these creators who are inviting to make courses, video courses,

to teach people to other things about coding.

On the other side, you've got mostly software, developers, web developers,

who want to learn how to code and they're paying you for access to these courses.

Yeah, exactly.

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