What's up, everyone?

This is Cortland from Indiehackers.com, and you're listening to the Andy Hackers podcast.

On this show, I talked to the founders of profitable internet businesses, and I try to get a sense of what it's like to be in their shoes.

How do they get to where they are today?

How do they make decisions, both at their companies and in their personal lives? And what exactly makes

their businesses tick? Today I'm talking to David Rabby, the founder of Tovala. David,

welcome to the show and thanks for joining me. Thanks for having me, Cortland. Tovala is a very

interesting business because it's essentially three companies and one. You manufacture and

sell a physical product. You prepare and sell food. And you also build the software or the mobile

apps really that power everything and glue it together. Can you explain a little bit more about

how all of this works? Yeah. So the complexity of our business is really what makes the product

so unique once it gets in customer's hands.

But essentially, we've got a hardware team that has built and designed to manufacture a countertops steam oven.

We've got a software team that has figured out the software to power the device,

the mobile apps that help you control it and figure out what you want to cook,

all the backends that powers

everything, and then obviously the website and all that to sell the product.

And then there's a culinary team that designs all of the recipes for the meals that are designed

to be cooked in the product.

So they do the R&D to come up with the dishes, and then they work with our production team

in our kitchens to actually make those meals at scale every week

and then ship them out to people's doorsteps. So there's a lot of moving pieces that all

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