#073 - Theo Watt & Eve Young - The Problem With Millennials

Modern Wisdom

Chris Williamson

Society & Culture, Health & Fitness

4.7 • 4.6K Ratings

🗓️ 20 May 2019

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Theo Watt and Eve Young are the hosts of the Socials Minds Podcast and Copywriters at Social Chain.

We talk about millennials and Gen Z like homogenous groups, but technology and innovation have made it problematic to index generations by 15 year gaps. A person who is 12 will have little in common with someone who is 27, as will a person who is 25 have little in common with someone who is 34.

And yet, despite online platforms allowing you to target by age, world view and even household income now, there are those that still tar all millennials, all Gen Z, or worse, millennials and Gen Z together with the same brush.

Theo & Eve lay out their issues with the current classification system for young people as a whole and explain exactly why it's not only inaccurate but also damaging to the members of that group.

Massive thanks to Social Chain and Video Guy Ollie for letting us use their beautiful studio & podcast setup.

Extra Stuff:

Follow Eve on Instagram - https://instagram.com/evelilyyoung

Check out the Social Minds Podcast - https://podcasts.apple.com/gb/podcast/social-minds-social-media-marketing-answered/id1382785203

Check out everything I recommend from books to products and help support the podcast at no extra cost to you by shopping through this link - https://www.amazon.co.uk/shop/modernwisdom

Get in touch. Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...

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Transcript

Click on a timestamp to play from that location

0:00.0	Hello friends, welcome back to the Modern Wisdom Podcast. Today I'm joined by Theo and
0:06.7	Eve from Social Chain. Those of you who enjoyed the podcast coming out of that particular
0:12.6	headquarters will recognize them as the hosts of social minds. And today they're talking
0:18.8	about a topic which I've wanted to sink their teeth into for a while, which is the problem
0:23.8	with millennials. I wasn't really too sure what we were talking about today until we got
0:29.5	into it. And so many of the points that they raised today about how people who were born
0:36.0	between 1982 and 1996 are viewed and judged by the press and by society and the implications
0:45.4	for industry, for work, for self identity. And a lot of other things were really eye-opening,
0:54.2	like crazy eye-opening. Considering I'm slapping in the middle of that particular age bracket,
0:58.5	I found a lot of them applying to me. This was a really insightful episode. I can't wait to get
1:04.3	back out to Social Chain, not least so that I can steal the amazing podcast studio. But yeah,
1:12.4	enjoy this episode. I'd love to hear your thoughts. This is a very provocative and different topic.
1:18.0	So please feel free to get in touch at Chris Wellex on all social media. But for now, please welcome
1:25.0	Theo and Eve.
1:42.3	Ladies and gentlemen, welcome back. I'm joined by Eve and Theo from the Social Minds podcast
1:47.2	here in my beautiful new studio. Welcome. Hello, hello. It's a review. Back again.
1:53.4	Well, today it's an adopted studio for me. How are you? You good?
1:59.6	Good. Really, really good. We've got something. I haven't made you.
2:02.3	I've got your soaring because I know how much of a fan you are. Look at that.
2:05.7	I've actually run Manchester as well. I'm sorry. It's a Manchester.
2:10.3	It's a cake. I suppose you could call it a squidgy loaf. It is. So let me tell you about the
2:17.5	difference between a cake and a biscuit. So cakes are not that applicable biscuits are.
	...

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