072 The book series: My experience of traditional publishing and the process

Making Money Online with Lisa Johnson

Lisa Johnson

Business, Entrepreneurship, Marketing

5.0 • 567 Ratings

🗓️ 17 October 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

For this final part of The book series, I want to share with you my experience of getting a book deal and working with a traditional publisher.

I'll take you through the process from start to finish because before I went through this myself, I had no idea how much was involved.

What You'll Learn In This Episode:

- What I included in my book proposal, the help I got to make sure it was appealing to publishers and the feedback I got, which covered more than just my content ideas.

- How I secured this book deal, what other offers were on the table and what made me choose the publisher I finally went with.

- The feelings of self-doubt I felt when contacting publishers, how I overcame it and how I've made sure this book looks and sounds like me.

- The different stages of actually writing the book, how I found that process and how as a team we collaborated with the publishers on the book design and marketing plans.

Resources:

- Download my FREE Launch Strategy Guide

- Visit my website www.lisajohnson.com

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

- My book, Make Money Online, is available now for pre-order https://makemoneyonlinebook.co

- Start working on your book! Join our masterclass http://Authors.lisajohnson.com/masterclass

Transcript

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0:00.0	You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really takes to build a business and the simple steps to get you there.
0:12.6	I'm determined to share with you the reality of easy, simple business marketing tips to make passive income so that you can start making money online.
0:22.8	If you want to be as visible as possible right now, then you know that PR is the best way to
0:27.8	maximise your credibility and expertise. Our sponsor, former journalist and PR expert, Nicola
0:34.0	Rowley, is hosting a free four-day from incognito to interviewed PR challenge,
0:39.6	starting from Monday the 17th of October at 10am BST. This challenge is for you. If you want to know
0:45.5	how to get started with PR, how to harness publicity to help cement your expert status or drive
0:51.3	sales in your business, and how to start feeling more confident to put yourself
0:55.1	forward for opportunities. And it's not too late to join. You have until 12pm on Monday the 24th of
1:01.5	October to complete all four simple tasks. Just sign up at go.njrpr.com forward slash challenge and be in with a chance to win some great prizes.
1:14.4	Hi and welcome to this week's episode of the podcast. So we're continuing on from part three
1:21.3	of my book series. And I wanted to talk about the process I went through writing the book in the traditional
1:29.4	book publishing way because before I got my book deal I had no idea what happened and how
1:34.6	much was involved and I know we've talked in episode one of this little mini series about
1:40.7	you know traditional versus hybrid and self-publishing and, you know, the hybrid way is a really,
1:47.5	really great way of doing things. And I happened to go down the self-publishing way the first time.
1:53.5	That's this time. I'm not sure if that will always be what I will do. But this time I did.
1:59.4	And so I wanted to talk you through it because I know that not
2:02.1	many people do the traditional publishing route. It is one that's a bit rarer than self-publishing
2:08.1	or hybrid publishing. So I'll tell you exactly what happened and how I even got the book deal.
2:16.2	So I actually sent the book proposal to one publisher.
2:20.8	So I wrote this book proposal.
	...

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