072 GID A Rose, by Any Other Name, Is Reusable Content
Modern Mentor
Macmillan Holdings, LLC
4.3 • 726 Ratings
🗓️ 2 March 2009
⏱️ 5 minutes
🧾️ Download transcript
Summary
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Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.
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Transcript
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| 0:00.0 | Steven Robbins here. Welcome to the Get It Done Guys quick and dirty tips to work less and do more. |
| 0:09.5 | Today's topic is using email and blog posting as an excuse to get work done for a change. |
| 0:15.1 | The quick and dirty tip is to use your replies as a way to write finished pieces that can be reused for work. |
| 0:21.9 | Take it from someone who's writing a book. |
| 0:24.1 | Putting together complete sentences is work. |
| 0:26.9 | You need subjects and predicates and adjectives and adverbs, |
| 0:30.3 | and don't get me started on capitalization and punctuation. |
| 0:33.3 | It's so much to keep track of. |
| 0:34.7 | I thank my lucky stars that Grammar Girl watches over me with her |
| 0:38.2 | red pen. Actually, track changes in Microsoft Word. Gently negotiating agreement between my subjects |
| 0:44.4 | and my verbs. As hard as it can be at times, writing pervades our work life. We write |
| 0:50.3 | memos, reports, and letters. We write announcements, solicitations, complaints, invitations, blog entries, resolutions, apologies, and summaries. But it can be hard to get |
| 0:58.9 | started writing, and hard to concentrate on writing well when we're alone in an office with nothing |
| 1:03.4 | for company but a really big bag of M&Ms. Listener Steve Wardell wrote in with a brilliant idea. |
| 1:10.7 | Why not use email and blog posts as an excuse to do the writing you need for work? |
| 1:16.0 | Blogging can give energy to writing. |
| 1:18.4 | You can use blog posts to spur on writing entire speeches, white papers, or reports. |
| 1:22.9 | If you're writing on a certain topic, say, add copy extolling the joys of comfy chairs. Find some horrid |
| 1:29.0 | flaming blogger who takes an opposite point of view, like a Pilates trainer or someone who advocates |
| 1:33.8 | running daily. Browse their blog until you find a particularly heinous post that gets your |
| 1:39.6 | blood boiling, and then respond. But respond intelligently, coherently, and using complete sentences. |
| 1:46.9 | In fact, use the emotional energy to drive you and trigger writing your masterpiece. |
... |
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