What's up everyone this is Gwen, this is JB, this is Jopoy aka DJ Shrimp and you're listening to

millionaire, millionaire interviews, interviews. What's your different? Good, these are challenging

dates. Yeah, no question. Yep. Yeah. Also, we went from four people to 14. I mean yeah, I can talk

about a lot of this stuff actually like what we're currently dealing with, I can talk about the story

leading up to it and kind of what's different now and what's difficult now compared to, you know,

a year ago and yeah, it's actually an interesting experience because our revenue right now, if you

told me that we would be where we are right now a year ago, I'd say, well, shit, I'm going to be

super happy and in reality I'm stressed and not good enough at my job yet, I have to get better

and it's just different instead of issues. Yeah, no, I'm feeling you on that. Yeah, it's the same

thing with the podcast is like I said these goals, I've been beating them all, but I'm like I feel like

I should be still doing better. I think that's what makes like an entrepreneur an entrepreneur,

but you have to stay away from the unhealthy part of comparing yourself and all that stuff.

And it's hard. The lesson learned in advertising is not to expect to be profitable right away.

That was a good lesson in saying, well, here's how we need to improve it, but I'm not going to

stop selling it. And we learned a few really interesting lessons actually specifically about

pricing when we did that. What do you learn about pricing then? So it is most likely not going to be

easy, but we'll be worth it. Austin, thanks very much for having me on. My name is Jordan Gal. I am

the co-founder and CEO of Cart Hook and we make software for e-commerce stores and our big product

that has kind of taken off on us and that we're very focused on is a checkout funnel for Shopify.

And what's a funnel for people who don't know? Yeah, we focus on the checkout experience.

In our world, the checkout funnel is from the point in time that someone clicks buy. They've added

something to the cart and then they hit buy or complete purchase, whatever the button says,

...