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Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

071: The No-BS Truth About Pricing For Photographers Part 2: Communicating Value

Passion With Purpose - Photography Podcast, Creative Business, Six Figure Photographer

Nathan Chanski - Photography Business Coach

Business, Marketing, Entrepreneurship, Education

5.0573 Ratings

🗓️ 1 March 2023

⏱️ 41 minutes

🧾️ Download transcript

Summary

Remember my first episode on Pricing? (Think, Episode 057!)

I said 3 things contribute to pricing:

  1. Demand.
  2. Communicating Value.
  3. Confidence.

I got such good feedback from my first episode on Pricing, I wanted to do this second episode tackling what it means to COMMUNICATE VALUE.

This is a high-impact, high-practicality episode, so play to continue the pricing chat!


CLICK HERE TO GET MY BRAND NEW PRICING GUIDE & EMAIL TEMPLATES.


Connect with Nathan online:

Instagram: @nathanchanski

Tik Tok: @nathanchanski

Courses from Nathan: https://www.nathanchanski.co/education

1:1 Coaching with Nathan: https://www.nathanchanski.co/coaching-mentorships

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Nathan Chansky, and this is the Passion with Purpose podcast. All right,

0:04.7

on today's episode, we are talking about pricing again. And if you guys heard episode 57,

0:13.3

where I talked about the no BS truth about pricing, this is basically a part two of that episode.

0:19.5

So I had said in that episode that pricing, I notice every time

0:24.0

comes down to three main things. It comes down to demand for your work. It comes down to

0:29.1

communicating your value, and it comes down to confidence. So we're going to be really,

0:33.9

since I've got so much good feedback from the first episode on pricing, we're going to be really diving into part two of this, which is all about communicating value. And I want to

0:44.1

really tackle this one head on. And I know this is definitely going to be, I will say, it's going to

0:48.4

be kind of a dense episode. If I were you, I'd honestly take notes because it's definitely

0:53.2

going to be kind of like a dense episode for you to listen to. But even if it's just something that changes your

0:58.4

mindset or gets your wheels spinning in your head and you're maybe just listening to it on the

1:03.5

car or in your earbuds while you're at the gym or something like that, it's still going to be

1:07.4

so, so valuable for you. I also want to tell you guys about my brand new

1:12.2

pricing guide templates that I am launching today for you guys, and I'm actually going to be

1:18.8

running a special sale on it, and it's going to be just for a certain period of time. It's going to be

1:25.0

multiple pricing guides, and then also email templates that I send

1:29.2

over with my pricing guides in that inquiry

1:31.2

process that are going to go along with it.

1:33.3

And there's also going to be

1:34.5

tutorial videos as well, giving

1:37.2

you some training on how to

1:39.2

set up your pricing guide for yourself.

...

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