Hello, Wine Ebers, my name is Jesse Meekman. This is podcast number 71 for You Need a Budget,

where we teach you four rules to help you stop living paycheck to paycheck, get out of debt, and save more money.

I floss daily. I was at the dentist a little while ago and got to tell them for the first time in 32 years that I floss every day.

No lion, nothing magical about it.

I implemented B.J. Fogg of Stanford's Persuasion Technology Lab, implemented

his program called Tiny Habits. It is life changing and I interview him now.

It's simple but profound stuff that will change your life.

Here is the interview.

I'm going to close my door on my dog my heart so we'll see. You bet. Okay. I last

podcast I was on was just me and I sneezed really loud I couldn't hold it back and then I was like

oh I'll just edit it out and then after I'd published it I realized like an hour later

oh I didn't edit out the sneeze so yeah people are like oh my gosh Jesse's a real person.

Exactly no mistakes no sneezes nothing. Very cool. Well let me let me have you give

listeners like a brief background on on you are, what you do and yeah.

Yeah, so I'm B.J. Fogg. I run a lab at Stanford University and I work in industry and I focus on how human behavior works

and especially on how to design systems, products, services that change behavior.

And I saw in your, I don't know where I was reading this in your website

where people thought it was maybe a little bit evil.

Yeah, my work always seems to be a little bit on the edge.

When I first started the Persuasive Technology Lab at Stanford, oh, in the late 90s.

You know, and even before that I was doing scientific experiments

to show that how computers could influence people. Yeah, the reaction of that wasn't all positive.

...