070 The book series: Traditional vs self-publishing
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 3 October 2022
⏱️ 19 minutes
🧾️ Download transcript
Summary
My book, Make Money Online, is available now to pre-order!
To celebrate its launch, over the next 3 weeks, I'm going to take you behind the scenes to share why I wrote this book, the process of getting a book deal and explain some of the publishing routes out there, so if you've been sitting on a book idea but don't know where to start, this mini-series is for you!
Joining me for today's episode is Abigail Horne - a publishing powerhouse and the best in business when it comes to writing, publishing and marketing non-fiction literature.
What You'll Learn In This Episode:
- How the traditional route of getting a book published works, the pros and cons of publishing this way and some of the challenges Abigail and I have experienced in publishing our work.
- Some of the legal intricacies that come with writing a book that you might not be aware of and how your audience size can impact the deal you make with a publisher.
- A breakdown of what self-publishing and hybrid publishing is, as well as the freedoms and restrictions of hybrid publishing compared to traditional publishing.
- How to identify your writing goals to know which publishing route is best for you and all the details of my free masterclass, so if you are thinking of writing a business book, we can get you working towards that dream!
Resources:
- Download my FREE Launch Strategy Guide
- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Join the discussion at @thefabulous5percent
- Subscribe to my YouTube channel
- Join the Masterclass http://authors.lisajohnson.com/masterclass
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really |
| 0:09.2 | takes to build a business and the simple steps to get you there. I'm determined to share with you |
| 0:13.9 | the reality of easy, simple business marketing tips to make passive income so that you can start |
| 0:19.5 | making money online. |
| 0:28.3 | If you want to be as visible as possible right now, then you know that PR is the best way to maximise your credibility and expertise. Our sponsor, former journalist and PR expert, Nicola |
| 0:33.7 | Rowley, is hosting a free four-day from Incognito to interviewed PR challenge, |
| 0:39.1 | starting on Monday the 17th of October at 10am BST. This challenge is for you if you want to know |
| 0:44.9 | how to get started with PR, how to harness publicity to help cement your expert status or drive |
| 0:50.9 | sales in your business, and how to start feeling more confident to put yourself forward |
| 0:55.2 | for opportunities. You can sign up now at go. njrpr.com forward slash challenge. Hello and welcome to |
| 1:06.8 | this week's podcast. You're going to like this because we're doing a little mini series. |
| 1:12.6 | This is the first kind of series we've done on these podcasts. And we're doing a three-part series |
| 1:17.1 | about writing a business book. And we're doing that because of two things. One, because I have |
| 1:23.0 | a brilliant master class coming up for you guys on how you can write your own brilliant business book. |
| 1:28.7 | And two, because my book is going to be out for pre-order in the next week or so. |
| 1:35.0 | So I'm excited for you to be able to see that. And so we're going to go through three different |
| 1:40.3 | episodes in the next three episodes. So this week's episode, I'm going to talk to you |
| 1:44.4 | all about, you know, the different types of publishing. If you want to write a book, like how you can |
| 1:49.7 | get it done, whether you go the traditional route, the self-publishing route, the hybrid route, |
| 1:54.4 | there are different ways of doing things. On next week's show, I'm going to talk to you all about |
| 1:59.7 | why I decided to write the book and what |
| 2:01.4 | the book is actually about, like, what's in it. And then on the third part of the series, I'm going to |
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