Summary
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.
Evan and a panel of guests from the worlds of advertising, branding and lifestyle management discuss viral videos, social networking and some of the other methods companies now employ to reach out to their customers.
The panel also discusses positive thinking. Is better to be optimistic in business, or realistic?
Evan is joined in the studio by Alex Cheatle, chief executive of the lifestyle management company Ten Group; Jasmine Montgomery, co-founder of branding consultancy Seven Brands; Robin Wight, president of communications group Engine.
Producer: Ben Crighton.
Transcript
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| 0:00.0 | This is a download from the BBC. |
| 0:02.2 | This edition of The Bottom Line, Radio 4's Business Discussion Program, was first broadcast on the 7th of October 2010. |
| 0:09.7 | Here's Evan Davis. |
| 0:11.6 | Hello and welcome to the bottom line. |
| 0:13.9 | We're going to talk about optimism today. |
| 0:16.1 | Politicians are vying for the Crown as most optimistic potential leader of the country. |
| 0:21.1 | We'll ask what place it has in running a business. |
| 0:23.7 | And advertising. It was all so simple once, just television, posters and newspapers. |
| 0:28.4 | Not anymore. There are so many tools of the trade these days. |
| 0:32.4 | I'll get my guests to help us take stock of the new possibilities. |
| 0:36.3 | But before we do that, let's spend a few minutes meeting each of my three guests. |
| 0:42.2 | And first, Alex Cheathel is chief executive of 10 group. |
| 0:46.5 | Now, this is a company that describes itself as a lifestyle concierge, among other things, |
| 0:51.9 | a company that manages your life for you. |
| 0:54.0 | I mean, Alex, tell us about the sort of things that you do for people. Well, the essence of it is people give us a call and they tell us what they want and we organise it for them. So we do that all over the world. Holidays, restaurants, clubs, whatever they want. Get rid of the chores, organise tradesmen and gardeners and plumbers. Whatever people want, we can help organise. And the revenue model is what? |
| 1:12.4 | I mean, how do they pay you? |
| 1:13.3 | It's almost entirely subscription. |
| 1:15.3 | So I want to sign up to your services. |
| 1:17.2 | I'm money, rich, time poor, who I assume are the core of your clients. |
| 1:21.9 | I want to sign up. |
| 1:23.6 | What do I do? |
| 1:24.6 | Give us a call and pay normally 150 or 300 pounds a month but increasingly |
... |
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