This podcast is produced by KPP Financial, Steve Peasley President,

KPP Financial, Independent thinking, shared success.

And now today's podcast.

Good afternoon fellow investors and welcome to Invest Talk. This is our

Thursday July 9th 2020 edition of Invest Talk and markets are interesting a lot of gyrations going on and a lot of

unpredictability in this market a lot of that has to do with the cross currents that we have going on right now right massive

stimulus coming out of governments and central banks but also massive effects on the economy coming from the

coronavirus pandemic and so it makes for an interesting market, a lot of opportunities, but a lot of pitfalls as well.

And our goal here each and every day is to help you navigate whatever market it is, you know, whatever. We'll get past this one day and

it'll be different type of market. But for now, this is something that we're all going

to have to deal with.

Now, what I want to touch on at the start of the show

is really about inflation.

And I think there was a very good example of what we're seeing in the economy.

We're starting to see the effects, starting to get more data on now that we've reopened for a few

months and businesses are adjusting to the new reality what does that look like from a business perspective different areas of the

economy as well are affected differently and I'm seeing some things more

anecdotally when I venture out, but what was interesting to me was the report from Shake Shack.

They announced earnings and sales were down 49%.

49%. However, traffic volume was down 60%.

So if volume was down 60%,

you would think, well, then how is revenue only down 49% well they increase their

...