067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

The Learning Leader Show With Ryan Hawk

Ryan Hawk

Business, Management, Careers

4.9 • 1.4K Ratings

🗓️ 29 October 2015

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

This episode was absolutely packed full of action oriented takeaways to help us all gain a better understanding of how our brain works to process information. It was an extremely interesting talk on a topic that fascinates me.

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role.

Episode 067: Roger Dooley – How To Persuade And Convince Others With Neuromarketing

Subscribe on iTunes or Stitcher Radio

The Learning Leader Show

“According to leading neuroscientists, 95% of all thoughts, emotions, and learning occur before we are ever aware of it.”

Some Questions I Ask:

What one common characteristic do all high achievers leaders share?
How can someone ease the pain of high prices?
What are your thoughts on “high price = high value object?”
Why is it smarter to share a cup of coffee with someone as opposed to a cold beverage?
Why is oxytocin so important?
What is The Persuasion Slide Model? How can it help people in their everyday lives?

In This Episode, You Will Learn:

The power of focus and why it’s so important
How certain phrases or word choices can manipulate you
Why it’s important to think of the other person in the conversation
A deep dive in persuasion and why it must be ethical
How it can help to briefly touch someone’s shoulder

Great qualities for leaders: Humility and having an open mind

“I work to translate the findings from neuroscience into actionable advice.”

Continue Learning

Read: Brainfluence: 100 Ways To Persuade And Convince Consumers With Neuromarketing
Go To: www.RogerDolley.com
Follow Roger on Twitter: @rogerdooley

You may also like these episodes:

Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks

Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan

Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion

Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts

Did you enjoy the podcast?

This was a jam packed episode full of great content. Roger Dooley is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!

Episode edited by the great J Scott Donnell

Bio From RogerDooley.com

Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and also was director of corporate planning for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Transcript

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0:00.0	tactile impressions translate into emotions and our emotional
0:06.4	perceptions. So you mentioned the coffee where people felt better if they were
0:12.4	say in an interview situation they felt better about the
0:15.8	person they were talking to as if that person was warmer when they were given a warm
0:19.8	beverage. Another example is when people were asked to evaluate a resume, they were handed
0:26.6	the resume on a clipboard and some had it on a very heavy clipboard and the others had it on
0:31.2	a light clipboard and the people with the heavier
0:35.0	clipboard felt that the candidate described was more impressive and so there was
0:40.8	a sort of weight or gravitas that was carried along merely with the weight of the object.
0:46.4	Our leaders born or are they made.
0:49.2	Our host Ryan Hawk believes that leaders can be made through determined, focused work on learning the art and science behind the makeup of other successful leaders.
0:58.5	Now it's time to inhale knowledge and exhale success.
1:01.5	You're listening to the Learning Leader Show with Ryan Hawk. This is a fascinating episode and a little bit
1:26.5	different from a lot of the ones that I've previously done. And I want to start off with a statement about our brain and
1:35.8	then talk to you a little bit about our featured leader. Here's a statement.
1:38.7	According to leading neuroscientists 95% of all thoughts, emotions, and learning occur before we are ever aware of
1:49.6	it.
1:51.0	Which leads me to the conversation with our featured leader Roger Dooley.
1:56.0	He's the author of the best-selling book, Brain Fluence, 100 Ways to Persuade and
2:01.6	convince consumers with neuromarketing.
2:05.0	He also is the creator and publisher of neuromarketing, the most popular blog on using
2:11.7	brain and behavior research and marketing, advertising, and sales.
	...

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