You're listening to the Heart and Hustle Podcast. We're your hosts, Evie Rup and Lindsay Roman.

Thanks for tuning into today's show. If you haven't already, make sure to hit that

subscribe button so you don't miss any of our future episodes.

And if this podcast makes you stoked on life,

I don't know why, just stoked on life,

if you would pause of this episode real quick

and go leave us a quick little review.

That would be so amazing.

We honestly love hearing your feedback

and just seeing what you guys are loving about our show.

So that would be awesome.

Okay, now let's get to it.

If you struggle with knowing how to go about speaking directly to your client

and crafting your message in a way that's actually relevant to the person you want to work with,

but you're struggling with how to do that, then keep on listening.

Today's guest is the incredible Bill Cates, chatting with us all about the principals in his book, Radical

Relevance. Bill Cates is an internationally recognized client acquisition expert, author, and speaker.

As a successful entrepreneur, Bill started and sold two book publishing companies.

Turning his attention to help other businesses grow, Bill has written

four best-selling books, get more referrals now, don't keep me a secret, beyond referrals

and radical relevance, the last of which we're diving into today.

Bill has worked with over half a million professionals,

...