063: Juliet Starrett | The Secrets to Gym Success and Escaping Hippos

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 10 November 2015

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Unwittingly paddling into hippo infested waters on the Zambezi was the perfect, if unintentional, predictor of later success for Juliet Starrett who co-owns the San Francisco Crossfit with her husband Kelly. After the most lethal mammal to man upended her canoe, she was already strategizing her plan to survive midair. This is the perfect metaphor for making it in business: peril will gauge a sneak attack at the most inconvenient times and you gotta summon up the fortitude and flexibility to adjust your strategy when suspended at the height of danger. There is simply no time to lick your wounds.

Lessons:

1. Taking risks in your day to day life helps prepare you for the risks in business.
2. Be or recruit someone who is highly organized as an essential member of your team.
3. To retain quality staff, create enough space for them in the company to diversify and grow.

Transcript

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0:00.0	Today we hear Juliet Starich dramatic escape story when she was attacked by a rhino where it's raining with Dr. Johnny, Colonel
0:22.0	Sepra. I mean,
0:23.0	I start over.
0:26.2	With Dr. Johnny, Sefra, the Plant Woman,
0:28.9	and Colonel Nye, and we interviewed Juliet Starett the other half of mobility wad the supple leopard and I think the biggest takeaway is she
0:39.0	answered a question that's been haunting me for a decade at my house.
0:44.0	Is it harder to run a business or is it hard to give birth?
0:48.1	Let's see what she says.
0:48.9	She answers the question.
0:50.4	We're here in beautiful San Francisco with Juliet Starrette, owner of San Francisco Cross Fit and mobility
0:55.3	Wod. Anybody out there that follows Cross Fit knows who you guys are, you and your husband.
1:00.4	You guys are one of the first 25 Crossvig gyms to ever open.
1:04.7	Yes.
1:05.7	Right? 10 years old.
1:07.2	You were just saying to me, it is really difficult building a business, let alone the gym business.
1:12.6	But you've been super successful.
1:13.9	How?
1:14.9	Why?
1:15.9	I think there's a couple things. I think you mentioned this earlier, but I have a background.
1:18.6	I'm a lawyer by trade, and I think that that gives me sort of a level of sophistication and running a business.
1:24.6	I think we have really tried to implement best practices and treat this thing like an actual
1:29.2	business. So it's not just kind of a fun show where people do some weightlifting and exercising.
	...

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