This episode is brought to you by Bird's Eye Chicken Dippers.

Whether you like cooking or parenting podcasts, it's safe to say we've all got different tastes,

and that's fine.

So whatever you dip your chicken dippers in, catch up, mayo or even gravy, it's all good.

If you're after a convenient and tasty mealtime or snack, then pick up some birds-eye chicken

dipers at a major supermarket today.

For chicken worth dipping, it better be bird's eye. It's great to have you here on the Clark Howard Show. You know our mission is to serve you with advice and information that empowers you see you make better financial decisions in your life.

In this episode, there's been a lot of talk about smaller businesses being beaten up by the big Golias.

Well, you know one exception in that rule?

Ace Hardware.

Why is that?

I'm going to talk about it. Also, if you're someone who's bought Amazon

brands over the years of electronics, I have a tip for you to save money the next time you want a new Kindle or Firestick or any of the Amazon

branded and owned brands save you some money. So Ace Hardware has really done something that is happening behind

the scenes with a lot of small retailers because retailers face a big challenge and that is

retailers are dealing with a marketplace that if you're a small locally owned business how do you stand

out against the behemists of all shapes and sizes the behemists when I say shapes

and sizes they're the ones that are really big or really, really big. And so ACE is something people talk about because they have done so well in spite of facing two of the all-time most successful

mega companies in retail, Lowe's and Home Depot.

Home Depot is one of the world's largest retailers.

And the size that Home Depot and Lowe's are is what makes it possible for a small locally owned business to survive in the Ace Hardware example.

Ace gives people, you know so often with Ace it'll be a dual brand. It'll be the name on the building of the

...