You're listening to the Gold Digger Podcast episode number 57.

Today I'm going to break down who your ideal client is, what an ideal client is,

and how you can transform your messaging to make sure that you are actually reaching the people that you are dying to work with.

It is time to make sure that every person who signs on the dotted line is the right fit for use

that you can stay fired up and passionate about the work that you're doing

and so that you can continue doing your best work and making the biggest impact.

You're listening to the Gold Digger Podcast with Jenna Kutcher,

the live workshop style business podcast for creative girl bosses.

So you can train from the experts how to dig in, do the work, and tackle your goals along the way.

Here's your host, photographer, educator, artist, and mac and cheese lover, Jenna Kutcher.

This episode of the Gold Digger Podcast is sponsored by Honeybook.

Honeybook is the management software that I use to stay organized, manage invoices, get paid, and give every client an elevated, unforgettable experience.

Honeybook is offering 20% off exclusively for Gold Digger listeners.

Just go to Honeybook.com slash Gold Digger to get started and get your life back today.

Hey friends, it's Jenna Kutcher and today I'm really excited to walk through an exercise that a lot of you have been asking about.

And it's something within the marketing world that I think is kind of like a unicorn.

We don't really ever see it and we don't fully understand it, but we think it might exist.

So today I'm going to talk to you about how to actually know who your ideal client is and then how to use that information

within your marketing strategy so that you can effectively reach them through your messaging.

Now most people know loosely who their ideal client is, but knowing loosely isn't going to help your marketing efforts in the least.

So let's start off on giving a little definition onto what an ideal client is.

And when you know exactly who your ideal client is, you can streamline your marketing efforts and create a brand that speaks directly to those you are targeting.

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