#05: Seth Waugh, PGA of America CEO—Spend Time with All Levels of Your Organization

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 6 August 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s guest is Seth Waugh, CEO of the PGA of America. Seth Waugh’s background is actually in finance – most recently, as the CEO of Deutsche Bank. That’s obviously impressive, but what really sets him apart is his unique ability to relate to people at every level of an organization. And that’s exactly what he did when took over as CEO of the PGA of America. He listened, he learned, and he gave his team members a chance to show their character. Along the way, he uncovered some tough issues. But he also was able to see for himself how to address them. Now he and his team are really digging into their big mission, which is to grow the game of golf and make it more inclusive and accessible. Great leaders “get their uniform dirty,” as Seth says, by spending time with all levels of their organization. Seth is a master at this, and you’re gonna be so inspired by this conversation. You’ll also learn: Specific things you need to do in the first six months of any new leadership role What you can do to rebuild trust and communication in an organization How Seth sees the game of golf evolving for the future The tough-but-fair policy that Seth uses to hire and develop team members A key caution leaders need to be mindful of as work becomes increasingly virtual Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Welcome to How Leaders Lead, where every week you get to listen in while I interview some of the very best leaders in the world.
0:09.7	I break down the key learning so that by the end of the episode, you'll have something simple that you can apply as you develop into a better leader.
0:17.2	That's what this podcast is all about. Today's guest is Seth Wong, CEO of the PGA of America.
0:24.2	Now, Seth was a finance guy who came up through the ranks to become the CEO of Deutsche Bank.
0:29.3	Now, that's obviously impressive, but knowing Seth as I do and knowing his track record,
0:34.0	what really stands out to me is his unique ability to relate to people at every level
0:39.1	of an organization. You know, that's exactly what he did when he took over at the PGA of America.
0:45.5	He went out, he talked to his professionals, he listened, he learned, and he gave his team
0:51.2	members a chance to let him know what they thought needed to be done
0:55.4	before he made any of the decisions that he needed to make to move the business forward.
1:01.3	And I'll be honest with you.
1:02.8	He uncovered some tough issues when he spent that time with the front lines,
1:06.5	but he was also able to see for himself just exactly what needed to be done and get the input
1:13.9	from his people on how to get it done and in so doing, inspire them to help it get done.
1:20.8	Now Seth is building a team around a culture of happiness and they're really digging into
1:25.2	their big mission, which is to grow the game of golf and make
1:28.5	it more inclusive and accessible. And man, oh man, is that mission important? And that's what I
1:34.3	want you to learn today. Great leaders are not only not afraid to spend time with all levels of
1:39.8	their organization. They can't wait to spend time with all levels of their organization because they learn so much that will help them take the organization. They can't wait to spend time with all levels of their organization because they
1:45.4	learn so much that will help them take the organization to the next level. And isn't that
1:50.8	what you want to do with your team? So let's get right to it. Here's my conversation with my good
1:56.2	friend and soon to be yours, Seth Waugh.
	...

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