049 The Challenger Customer by Pat Spenner

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 18 December 2015

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner

Transcript

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0:00.0	This is Pat Spinner, co-author of The Challenger
0:02.2	customer, and you're listening to The Marketing Book
0:04.7	Podcast.
0:06.6	Welcome to the Marketing Book Podcast, helping you
0:10.5	keep up with the smartest thinking
0:12.1	in the quickly changing field of modern marketing.
0:15.2	And now here's your host, Douglas Perdac.
0:18.8	Hello, thanks for joining me on the marketing book podcast.
0:21.3	My goal for this podcast is to help you discover new ideas about what's working in modern marketing.
0:27.0	Don't worry about taking notes.
0:28.0	You can find links to everything discussed in the show notes at marketingbook podcast
0:32.0	dot com. Today we're joined by Pat
0:35.0	Spinner and we're going to talk about the new book he has co-authored with
0:38.8	Brent Adamson Matthew Dixon and Nick Tomen, the challenger
0:43.2	customer selling to the hidden influencer who can multiply
0:47.1	your results.
0:48.6	Pat is a strategic initiatives leader
0:50.7	in the marketing practice at C.E.B.
0:53.2	which is a global publicly traded best practice insight and
0:57.1	technology company that provides products and services to businesses
1:00.7	worldwide.
1:01.7	At C.E. B. Pat spends his time on research, new product development, and thought leadership.
	...

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