Hi this is Daniel Lehman, author of the book Manipulated

and you're listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern

marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

with the author of a new marketing or sales book and which has been named by Forbes and LinkedIn

amongst others is one of the top marketing podcast.

Don't worry about taking notes.

You can find links to everything

linkable in this episode's website page at marketingbook podcast.com. And since I

get to read every book featured on the show, if I can recommend a specific marketing your

sales book or any other resource I know of for whatever challenge you're facing

send me a LinkedIn connection invite with a message that you're a listener and I will do

my best to get you pointed in the right direction.

My name again is Douglas Burdett.

All right, let's get on with the show.

Today we're joined by Daniel Lemon and we're going to talk about his book, Manipurated, how business owners can fight fraudulent online ratings and reviews.

Daniel Lemon is a respected authority on the reputation industry and has been quoted in USA Today Fox News, CBS Radio,

and many other national and international news outlets. An early Google hire

Daniel was one of the first to realize the importance, impact, and power of online

...