This is Scott Ingram, author of Making Rain with Events,

and you're listening to one of my favorite podcasts,

The Marketing Book Podcast with Douglas Burdett.

Welcome to the Marketing Book Podcast,

helping you keep up with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast. My goal for this

podcast is to help you discover new ideas about what's working in modern

marketing. Don't worry about taking notes. You can find links to everything

discussed in the show notes at marketing book podcast

dot com. Today we're joined by Scott Ingram and we're going to talk about his

book Making Rain with Events. Engage your tribe, create raving fans, and deliver bottom line results with event marketing.

Scott Ingram is an executive with the Enterprise Event Management Platform called Certain,

where he works with enterprise clients to help them get more value from their event

marketing investments. Scott is a marketing technology veteran having previously worked

with bizarre voice, a ratings and Reviews solution, and most recently Ellaqa,

now a part of the Oracle Marketing Cloud.

Scott is also the host of the podcast Making Rain with Events. Scott, congratulations on Making Rain with

Events and welcome to the marketing book podcast. Thanks, Douglas. It's great to be here.

Now, before we get started on the book you mentioned that a hundred percent of the net

proceeds go toward water.org is that right that's right so I wrote a book

about making rain and I was looking for an appropriate charity and that seemed like a perfect fit.

...