Hello everybody and thank you for joining me for another episode of Books Closed.

I am Andrew Stortz and on this week's episode I had the great chance to speak to tattoo artist

Niko Hurtado.

Now Nico to me is at the top of his game in his, and color realism, color portraits, all that type of work.

He's the guy.

He's almost transcended tattooing itself in the sense that I feel like a lot of people who may not even be necessarily super keyed in or interested on tattooing.

Could be familiar with his name his face is definitely his

tattoos um so i don't know a lot of people like that um so i was curious to get to talk to him and

ask him about what that's like what's are there additional pressures does he are you constantly

aware that you're just like the guy i I don't know. So if you're here,

after seeing the preview that I posted on my Instagram at Andrew Stords, you saw a little clip of

part of this interview that didn't go very well. And I can explain. And I would like to explain before we start this, but before that,

I also must explain that this episode is sponsored by DOSM. And this is a message to tattooers,

tattoo shop owners, and the like. As we know, right now, more than ever, it's very important for

tattoo artists and for shop owners

to fine tune their internet presence. A lot of us still can't do walk-ins, so our websites and our

social media pages are basically our storefronts right now. Taking the time to really learn about

all the ins and outs of marketing yourself and your shop would feel like a full-time job if you

haven't put a lot of thought into that sort of thing yet. And even if you have, it can feel like a full-time job if you haven't put a lot of thought into that sort of thing yet.

And even if you have, it can feel like a full-time job. And I definitely know that many

tattooers would rather be spending their time tattooing, not doing all this internet shit. It's for

the birds, but it's not. But this is where DOS M can be a massive help to you. I worked with

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