042 How to Plan, Promote and Profit from a Virtual Event

Hello Seven Podcast

Rachel Rodgers

Entrepreneurship, Business, Careers, Education, Self-improvement

4.8 • 614 Ratings

🗓️ 16 April 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join me on the podcast this week to hear how I’ve dealt with changing my live events at the last minute to make them virtual, and how you can do the same in light of the current crisis. Whether it’s a marketing event or a fulfillment event, just because you can’t get in a room with people, that doesn’t mean you can’t build a transformational experience for your clients. Get full show notes and more information here: https://helloseven.co/42 🌐 Stay Connected Behind-the-scenes content, q...

Transcript

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0:00.0	As I mentioned, we've already talked about pricing your event. You really want to price your event
0:04.9	based on the value that you are providing. Now, I did $500 for my one day in-person workshop.
0:12.5	Was I undercharging? Yes, because I wanted to just make it very accessible at the time.
0:18.0	Now, if I offer virtual events in the future, I don't know. It might be $1,000. It might be $2,500, right?
0:24.3	It really depends on what it is and what the value you're providing is. Okay. Welcome to the Hello 7
0:34.7	podcast. I'm your host, Rachel Rogers, wife, mother to four children,
0:39.7	a lover of Beyonce, coffee drinker, and Afro-Werer. And I just happen to be the CEO of a seven-figure
0:45.9	business. I am on a mission to help every woman I meet become a millionaire. If you want to make
0:51.5	more money, you are in the right place. Let's get it going.
0:56.7	If you love live events like I do and have had a business that is dependent on live events,
1:02.9	you might be reeling right now over Cancelgate, which is part of the fallout from the coronavirus
1:09.8	crisis that is happening right now.
1:13.3	And so what I want to talk to you guys about today is an alternative to that.
1:17.7	You can do amazing virtual events.
1:20.7	And that is what I will be doing.
1:22.7	And that is what I have been doing for the last few years.
1:25.3	I do both live events and virtual events. So today I want to
1:28.9	share with you my virtual event formula, which, you know, it's not just a long-ass webinar,
1:35.3	you guys. It is a specific type of event that you really have to tweak some of the things that
1:42.7	you do in a live event to make it work
1:45.1	in a virtual setting. So I want to talk to you guys today about how to plan, promote, and profit
1:52.0	from a virtual event. Now, the structure that I'm going to teach you is really a marketing event.
	...

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