Steveer Robbins here.

Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

Wow, a friend just told me he sent me the secret to life the universe and everything in an email message.

I rushed to open the message, but when I got to my inbox, there were 3,916 unread messages.

What was the subject line? I asked him by phone.

Open this, he replied.

Oh, yeah, that email.

The one I deleted because I had no idea what it was.

Open this sounded a bit too much like the bottle labeled Drink Me from Alice in Wonderland.

Maybe Lewis Carroll would just toss down anything that said, drink me, but I read the ingredients.

If it doesn't contain aspiratophyll analanine-1-methylester, it's not going anywhere near my mouth.

Don't you just hate vapid email subject lines?

Stuff like, you just have to read this, or important, or here's the file.

You don't know what they are, so you have

to open them to find out if they're important. Then if they are, you save them, but can never

find them again, because you don't know if, great idea for kids is a message about your company's

new theme park or an ad ad hoc, the black market adoption service you were considering.

Your subject line is the first thing people see. Based on that one line, they decide whether

your message is relevant. Think of it as an electronic first impression. Don't wear Lycra. Help

them decide. Especially if your message is going out to a big group, you don't necessarily

know how important it is to each person. The subject line is your chance to give them a chance

to filter out and read just the most

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