There's gift I've ever received has to be a bike when I was younger, a pedal bike.

It was a sort of slick little road bike and I remember it was all like it was so it was all wrapped up

but it was so obvious what it was obviously because nothing shaped like a bike and I had a little ribbon on it

and I was so excited. For that was a life changer and I'm still sort of big on cycling around my area now

so for that one change me a little.

Joy in every sip with red cups now back at Starbucks.

It's my pleasure to welcome you to the Clark Howard Show where our mission is to serve you and empower you

to make better financial decisions in your life.

I'm going to begin today's show with a story of an entrepreneur who is bucking the system.

It's going to be fun but what's not fun is your fellow Americans are saying charge it way too often right now.

I'm worried about the amount of volume individuals are putting in charges on their credit cards.

You've had an Arizona iced tea. Arizona iced tea is a brand that's very familiar to me because it's always been a bargain

if you're out and about and you're getting a refreshing cold beverage.

It's a can that is much larger than the typical can.

I thought it was 24 ounces but it's 23 ounce can and there was a wonderful well-researched story

in the Los Angeles Times recently about how they have chosen not to raise the price even though their costs

for everything involved and making that tea, canning it, distributing it,

all their costs have gone up but they've kept the price 99 cents and that's always been their business model

was to offer a better deal than other people and when they started what they did was it was all about offering you more for less.

So Snapple which has been kind of legendary in the ready to drink tea market used to be a buck

was the same 99 cents as Arizona iced tea but they gave you 16 ounces Arizona iced tea gave you 23 again I always thought it was 24 ounces

and now that Snapple typically is a buck 80 and Coca-Cola and Pepsi are both in this business and Coke's equivalent brand is 2 bucks

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