038: John Ruhlin – Working The Gratitude Muscle | Strategic Appreciation And Gift Giving
The Learning Leader Show With Ryan Hawk
Ryan Hawk
4.8 • 1.3K Ratings
🗓️ 20 July 2015
⏱️ 49 minutes
🧾️ Download transcript
Summary
Episode 038: John Ruhlin – Working The Gratitude Muscle | Strategic Appreciation And Gift Giving
This episode was absolutely packed full of action oriented takeaways to help us become better at exercising the gratitude muscle. In addition to this, John truly lives by what he says… He sent me handcrafted custom made knives with this engraving, “Hand crafted for the Ryan and Miranda Hawk Family.” He also added my Learning Leader Show logo on the knives. One of the most incredible gifts I’ve ever received!
John Ruhlin is the founder and CEO of Ruhlin Group, a firm that specializes in high-level gifting plans to build relationships and acquire new clients.
The company was originally founded as a way to market Cutco Cutlery as a high-end corporate gift to companies of all sizes. This partnership with Cutco has allowed the company to become the No. 1 distributor of Cutco in the company’s 60-year history and an active consultant to its executives and leadership.
John currently resides just outside of St. Louis with his wife, Lindsay, and two kids. He’s the co-author of the best-selling book “Cutting Edge Sales” and is a sought-after speaker on the topics of C-level selling, relationship development, and strategic gifting.
Episode 038: John Ruhlin – Working The Gratitude Muscle | Strategic Appreciation And Gift Giving
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The Learning Leader Show
“In our digital age, a hand written note is gold.”
Some Questions I Ask:
- What one common characteristic do all successful leaders share?
- How have you been so successful at getting the attention of anyone?
- What percentage of revenue do you invest in gift giving?
- Reframing your questioning to: “What’s the most I could give?”
- What separates you from all of the others? How have you been able to dominate this space?
In This Episode, You Will Learn:
- How to master “strategic appreciation”
- The importance of being a giver
- Great leaders have 6 to 1 ratio of positive words to negative
- How to work the gratitude muscle
- An incredible story about how he got engaged
- The unbelievable length John went to impress someone (Cameron Herold) that he wanted to mentor him.
- How to dominate your specific space like he dominates the appreciation space
“What’s the most I could give? What’s the craziest thing I could do to show them how much I appreciate them?”
Continue Learning
- Read: "Give and Take" By Adam Grant
- Go To: Ruhlin Group
- Follow John on Twitter: @ruhlin
You may also like these episodes:
Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks
Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan
Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Ben Greenfield is leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio From ideamensch.com
John Ruhlin is the founder and CEO of Ruhlin Group, a firm that specializes in high-level gifting plans to build relationships and acquire new clients.
The company was originally founded as a way to market Cutco Cutlery as a high-end corporate gift to companies of all sizes. This partnership with Cutco has allowed the company to become the No. 1 distributor of Cutco in the company’s 60-year history and an active consultant to its executives and leadership.
John currently resides just outside of St. Louis with his wife, Lindsay, and two kids. He’s the co-author of the best-selling book “Cutting Edge Sales” and is a sought-after speaker on the topics of C-level selling, relationship development, and strategic gifting.
Transcript
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| 0:00.0 | And I think that anybody that you know that might be listening that's either started a business or thinking about starting a business |
| 0:05.6 | I think dominating a very very very small niche. I mean Seth Golden talks about this |
| 0:10.9 | That's where that's where you start to become remarkable and you start to become known. I don't |
| 0:16.0 | know how well known we are, but we're starting to get written up in, you know, ink and Forbes |
| 0:20.0 | and some of those sorts of things. So I think it's working, focusing really, really deep on one particular area |
| 0:26.3 | and becoming known for that and becoming known for being world class in that area, |
| 0:30.4 | you start to stand out. |
| 0:31.9 | Our leaders born or are they made. |
| 0:34.3 | Our host Ryan Hawk believes that leaders can be made through determined, focused work on learning |
| 0:39.5 | the art and science behind the makeup of other successful leaders. |
| 0:43.4 | Now it's time to inhale knowledge and exhale success. |
| 0:46.7 | You're listening to the Learning Leader Show with Ryan Hawk. Hey and welcome to the Learning Leader Show. I am Ryan Hawk and I'm extremely |
| 1:08.0 | excited about tonight's featured leader. It's John Rulin of the |
| 1:12.2 | Rulin group. |
| 1:13.0 | John is the number one ranked sales professional in the 65 year history of Cutco Knives. |
| 1:20.0 | And although those record-breaking sales results are what has given them this platform, |
| 1:23.9 | it's his ideas around appreciative leadership and building memorable relationships and experiences |
| 1:30.6 | for his clients. I promise you're going to love the stories John tells and his philosophy around gift giving and showing your appreciation for others. |
| 1:40.0 | He's mastered the art and science of strategic appreciation. |
| 1:44.7 | A couple of the stories he got into, how he spent $7,000 at a Brooks Brothers to |
| 1:51.4 | meet and impress somebody that he wanted to have mentor him. |
| 1:55.2 | You'll love that story as well as the story of when he got engaged to his wife. |
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