036 - Bourbon Has Badges with Bernie Lubbers, Brand Ambassador for Heaven Hill - Part 1

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 16 February 2016

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

(Part 1) Bernie Lubbers (@BernieLubbers), The Whiskey Professor and Brand Ambassador for Heaven Hill, talks about his past, catchphrase, and overview of bourbon badges in Part 1. Show Notes Talk to us about how you first got into whiskey. You signature catchphrase or tagline is “Stay Bonded”. Tell the folks what you mean by that. http://www.whiskeyprof.com Bernie talks about the history of Bottled-in-bond Bernie talks about words on labels and how those are badges You do a lot of bourbon-related research. Is there something you’ve found that has fascinated you? Bernie talks about flavor profiles and how they are attained through distillation, aging, and yeast. How each distillery does something different. What’s the day in the life of Bernie for being a Brand Ambassador? Give us a 101 level rundown of why a bar needs three different labels of the same stuff. Stay Tuned for the next episode where we talk about the removal of the Elijah Craig age statement, dive into the individual brands, and also a solo guitar performance.

Transcript

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0:00.0	How do you say your last name?
0:01.5	Is it lovers, lubers?
0:02.7	Like, how do you...
0:03.0	Well, I'm going to Germany tomorrow, so it'll be lubers over there.
0:05.7	But over here, it's lovers.
0:07.1	Lovers.
0:07.5	I just want to make sure, like, I didn't want to get it wrong.
0:10.2	It's okay.
0:25.4	Hey, everyone. It's Kenny here.
0:29.9	And when you listen to Ryan and I on Whiskey Quikis, we're talking about tasty notes such as vanilla and caramel, toasted oak, and baking spice.
0:33.0	And you're probably wondering, well, why am I not getting these notes?
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1:00.5	That's noseyour bourbon.com with promo code BP10.
1:05.3	Hey everyone, it's Kenny here.
1:07.2	And I've always said the best way to try a whole bunch of whiskeys is going to a
1:11.2	whiskey festival. And the best touring whiskey festival outside of Kentucky, it's got to be Whiskey Riot.
1:16.7	And they're now operating events across New York, Florida, Texas, and Oklahoma for 2025.
1:22.4	Attendees can look forward to trying over 200 different types of whiskey, meeting brand experts,
	...

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