Episode 035: Dr. Catriona Wallace – How To Go Where The Money Is…

This was a very interesting conversation with Dr. Catriona Wallace… Catriona has an extremely interesting story to tell about the multiple businesses she runs and how she does it. She is based out of Australia but also spends a great amount of time in The United States to grow her businesses on a global scale.

Catriona is the CEO of three Sydney-based companies, Fifth Quadrant, a Customer Experience Strategy, Design, Research & Analyst firm; Flamingo, a Customer Engagement & Analytics platform software company (www.flamingo.io) and ACA Research, a full service market research firm.

In 2014 Catriona was inducted into the Australian Business Women's Hall of Fame, was selected as one of the top Australian female entrepreneurs by Springboard Enterprises and was a Finalist in the Ernst & Young Entrepreneur of the Year and Telstra Business Women's Awards.

Catriona has a Phd in Organisational Behaviour: Leadership. She is a well published author and international public speaker on the topics of the Future of Customer Experience, Co-creation, Entrepreneurism and Innovation, Data Analytics, new models of Leadership and new models of Philanthropy.

Catriona is also the mother of 5 kids.

Episode 035: Dr. Catriona Wallace – How To Go Where The Money Is…

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The Learning Leader Show

“Don’t ask yourself what the world needs; ask yourself what brings you alive.”

Some Questions I Ask:

• What are common characteristics of people who have achieved success?
• What do you feel obligated to?
• How do you ensure to always go where the money is?
• What is the importance of having the end game in mind?
• How do you manage to run 4 businesses at once? And be a single mother to 5 kids?
• Which individual leader has had the most influence on you?

“Your business needs three things: Money, Sales, and Vision.”

In This Episode, You Will Learn:

• The importance of having a strong purpose
• That Catriona once worked with the police force (but that it was corrupt)
• The importance of focusing on the user experience (Facebook, Instagram)
• The 3 most important aspects of running a business (Money, Sales, Vision)
• Why we must be uncomfortable at all times to grow
• The need to take risks
• A learning leader is always listening to the market and finding the gap

Continue Learning

• Read this LifeHacker article on Catriona: I'm Dr Catriona Wallace And This Is How I Work
• Read About Catriona being inducted in the Australian BusinessWomen’s Hall of Fame: Catriona Wallace - Hall Of Fame
• Follow Catriona on Twitter: @catrionawallace

You may also like these episodes:

Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks

Episode 002: How To Take Over And Set Bigger Goals With Chris Brogan

Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion

Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts

Did you enjoy the podcast?

I love learning from people who bring a new idea to the table… That is what Catriona has done. Catriona is an extremely interesting person. Who do you know that needs to hear this? Send them to The Learning Leader Show!

Episode edited by the great J Scott Donnell

Bio From Dr. Catriona Wallace LinkedIn

Catriona is the CEO of three Sydney-based companies, Fifth Quadrant, a Customer Experience Strategy, Design, Research & Analyst firm; Flamingo, a Customer Engagement & Analytics platform software company (www.flamingo.io) and ACA Research, a full service market research firm.

In 2014 Catriona was inducted into the Australian Business Women's Hall of Fame, was selected as one of the top Australian female entrepreneurs by Springboard Enterprises and was a Finalist in the Ernst & Young Entrepreneur of the Year and Telstra Business Women's Awards.

In 2013 Catriona led the Fifth Quadrant Group to win the Telstra Business Awards NSW Business of the Year & NSW Medium Business of the Year.

Catriona has a Phd in Organisational Behaviour: Leadership. She is a well published author and international public speaker on the topics of the Future of Customer Experience, Co-creation, Entrepreneurism and Innovation, Data Analytics, new models of Leadership and new models of Philanthropy.

Catriona is also the founder of Philanthropic funds - Indigo Express Fund which funds Indigenous Literacy; Kids in Philanthropy which mobilizes children to have a broader social consciousness and fund children in need; and Out & Up an employment Program for Women Prisoners, Refugees and Asylum Seekers.