You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can start

making money online.

Hi guys. I hope you are having an amazing start to your Monday. Today's podcast is about the thing that some people don't like to talk about, which is pricing. It's about money. It's about

profit. It's about making sure that you're making

profit rather than just sales. And so today I have with me the expert on that. So I have

Leanne. Leon Guns, she helps people make more profit from what they sell, which is important. So welcome to the podcast.

Hi. Hi. One of the things that I say a lot, I keep hearing people, especially on social media,

and they talk a lot of the time about this rhyme that says something like profit is sanity, revenue is vanity, and I don't know

how else it goes. I kind of switch off. But it's one that goes over and over again around

the internet every single year. And one of the things I always say is, yes, profit is really important

and we need to talk about that. But actually revenue is really important too, because if you don't have revenue, you won't have any profit. So you have to start with the

revenue. But then what I think is really important is to look at profit. And this is why when I put my,

you know, I used to constantly put my stripe account numbers on the internet for people to see. And the reason that I did

that is to show what's possible, but also so I could break it down and show people, well, actually,

that's not the end figure. Let's look at all the costs involved. What can happen if we don't start

actually looking at our costs, at what things are costing us to make? It's really simple. You just won't make any money. You're going to make a loss. It's as simple as that. Like so many business owners make this mistake time and time again that they go through thinking, oh, I've made this sale, I've made that sale, etc., etc. But if they haven't looked at their costs or their pricing behind that, they're going to get to the end of the month and think, there's no money in my bank. Again, I've done all these sales, but I've got no money in the bank. Why is that? And it's really, really simple. Like the same thing I see being done over and over again, and that is not taking into consideration your full expenses and your full cost. They're not just the obvious ones,

but the whole shabang into account when making your pricing. I think so many people are focused

on making one more sale. Actually, if that one more sale is still making you a loss, then you're

actually doing yourself a disservice by making that one more sale. What you need to do is work out

the costs and the pricing behind it first. And that sounds obvious. It sounds like everybody would do that, but you and I both know that doesn't happen. They just don't. No, they just don't. And it's also the other thing people do is they might look at the really obvious things. Like, for example, they might say, right, I'm going to say in your world, they might be bringing out a new online course, for example, and they might say, right, okay, I've got a cartridge subscription or a member vault subscription or whoever it is they're using. And that's going to be, say, £99 a month. So if I charge this for my course, I'm going to make this much profit. But what they fail to take into consideration is the fact that there might be their time is a big one.

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