Steveer Robbins here.

Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

Today's topic is using giving to get what you want.

The quick and dirty tip is to give more value than you charge, and we're not just talking

about money.

When I was a kid, grown-ups used to say,

"'Tis better to give than to receive.' In what universe? Receiving treated me pretty good.

In my world, Santa Claus brought me a train set. The Easter bunny brought me chocolate eggs,

and Lucrezia, demon of the night, brought me the tormented souls of my enemies. Giving wasn't

high on my list. So I was bummed when researchers showed that giving actually makes you happier

than receiving. And the happiness lasts longer. Who no? Thank you, researchers. There's even a bestseller

about giving, The Go-Giver by Bob Berg and John David Mann.

They lay out the law of value.

Always give more in value than you receive in payment.

As a customer, we love getting more value than we paid for.

That's why JetBlue is so awesome.

Their coach class is better than other airlines first class.

It makes me want to fly them a lot. And there's

deeper psychology at work, too, more than my Tom Cruise top gun jet pilot fantasies, I mean.

Social psychologists have discovered a principle called reciprocity. When someone does a favor,

we feel obliged to return it. We'll do more than the original favor. They give us a free

piece of chewing gum. We let them borrow our car and total it. If you do more than the original favor. They give us a free piece of chewing gum.

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