033: How to Write Copy That Converts with Ashlyn Carter
The Heart & Hustle Podcast
The Heart University
4.8 • 1K Ratings
🗓️ 16 April 2020
⏱️ 59 minutes
🧾️ Download transcript
Summary
Today's guest is the master of copywriting, Ashlyn Carter!
Ashlyn Carter is a conversion copywriter, international speaker, and marketing strategist specializing in the wedding and creative industries. She's the founder and CEO of Ashlyn Writes, a copywriting business and marketing curriculum source for creatives. 90 one on one clients, over 5,000+ students, and 7 figures in revenue later, she's pinpointed what it is helps lock in half-a-million dollar launches for digital marketing campaigns. She traded Fortune 500 clients in corporate marketing for her own mega successful business helping women write words that sell, so they can work from a place of rest—not hustle.
Ashlyn is a new dear friend to us and she speaks from such a place of warmth and encouragement. In today's interview we chatted all things copywriting with Ashlyn such as what copywriting REALLY means, the biggest mistakes she sees business owners making in their website and sales copy, tips and tricks for writing attention grabbing headlines and blog titles, and the art of prioritizing copy AND design when creating a web page. Prepare to have your earbuds blessed.
Show notes: https://theheartuniversity.com/033-how-to-write-copy-that-converts-with-ashlyn-carter
HoneyBook: www.share.honeybook.com/heart
In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!!
If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here.
www.theheartuniversity.com/apps
Follow along:
www.instagram.com/ashlynscarter
www.instagram.com/mrslindseyroman
www.instagram.com/theheartuniversity
Podcast inquiries: podcast@theheartuniversity.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You are listening to episode number 33 of the Heart and Hustle Podcast. |
| 0:04.0 | Where your hosts Evie Rupp and Lindsay Roman. |
| 0:06.7 | I want to start this episode off by reading one of the sweetest reviews by Ames Kelly. |
| 0:11.4 | This review says, so good. |
| 0:14.0 | Evie and Lindsay talk about the things no other photographer or business owner talks about. |
| 0:18.0 | I have learned more from this podcast than I have from the Bajillion Facebook groups that I'm in. |
| 0:22.0 | I'm loving absolutely every second of each episode. |
| 0:24.4 | From the upbeat intro song to the Honeybook advertisement, I recite the part where she says |
| 0:28.6 | the Kaching Noise is my aka favorite part. That's amazing. |
| 0:32.6 | That was me, that wasn't her. |
| 0:34.2 | Anyways, I listen to these podcasts |
| 0:36.0 | on my way home from work |
| 0:37.2 | and I get so dang excited to work on my business |
| 0:39.2 | while listening. |
| 0:40.1 | I can't even begin to tell you how many ideas and goals I've come up with since beginning to listen just a week ago. |
| 0:45.2 | They invite incredible guests onto the show, share a wealth of wisdom and knowledge, and strongly show that they value community over competition. |
| 0:51.8 | By far, the best podcast I've ever listened to, |
| 0:54.0 | and I'm already planning on listening a second time |
| 0:56.2 | because it's just that good. |
| 0:57.8 | Love you guys, and thank you so much |
| 0:59.2 | for putting together a kick-but podcast. |
| 1:01.8 | Wow, Ames, thank you so much. I hope I'm pronouncing your name right. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Heart University, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Heart University and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.