Do you remember that moment when somebody you didn't know bought your product or service for the very first time?

Like your first sale?

Well, that just happened for somebody near and dear to my heart, and I cannot wait to tell you about it.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing

tactics and strategies for getting what you have in front of a lot more people. Thanks for

spending some time with me today. Now let's get started. Okay, I got to share something with you that is really exciting for me and makes me ridiculously

proud of my wife because as an entrepreneur, I guarantee you will be able to relate to this.

But before I do, I've got to give you a little backstory.

And that is that for years before my

wife and I got married, like we were together for seven years before we got married. That's another

story. But anyway, long story, we were together for a long time. And even when we did get married

for the first few years, she had zero interest in business, like none.

Nada.

No interest whatsoever.

So if we ever engaged in conversation about business, she was a great listener.

She would smile and nod, but you can tell when somebody really doesn't give a crap.

You know what I mean?

Like obviously she had, she cared because she cared about me. She cared about

what we were doing. You know, obviously we were generating revenue from our business and so

forth. But, you know, like there's a difference between like caring because someone you love

is doing it versus like actually having a genuine interest in it. Okay. So that sets the stage.

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