This is world's greatest con. I'm Brian Brushwood.

So you have a goal, you work for the goal, you get the goal.

Then it turns out that the goal isn't what you thought and you're disappointed.

Then all you're right?

Let's do it the opposite way.

You have a goal, you work for the goal, you get the goal. The goal is exactly what you thought it

would be and you're disappointed. Why does that also sound familiar?

There's a reason. Before we get to it, remember where we are in the story. The world is broken.

Fraudsters are parading around as psychics being showered with attention and money from the media,

from the government, from academia and full of teenage fury to boys set out to reveal the truth.

They're going to pretend to be psychics at a college trying to prove that psychics are real.

They want to show how easy academics are to fool. They want to be hailed as heroes of rationality

and they want to correct the course of history. The world is broken and they're here to write the ship.

But something happens on the way to their goal. They realize that being under cover is not as easy as it seems.

They're now friends with the academics that they're there to trick and it's hard work and it gets

less and less fun. And in this chapter, we're going to show you the exact moment everything

goes to hell. But before that back to disappointment, there's a very good reason that you have

that empty feeling at the end of a journey, no matter how it ends up. Neurotransmitters,

specifically dopamine. Dopamine is a dangerous, fickle mistress.

This is science, yes, but for me, it's also personal.

Give me a few minutes. Let me tell you a short story. In January of 2015,

I was objectively having my greatest moment of success. A goal in my heart, the spark that drove me,

...