Hey everybody and welcome back to the ground up show.

My name is Matt Diavella and today I'm speaking with Alex Ferrari of IndyFilmHussell.com.

He's a director and filmmaker with more than 20 years of experience in the industry and

he helps filmmakers and creatives make and pave their own way by making independent films.

In our conversation we talk about how the film industry has changed, how Hollywood has

changed over the past 15 to 25 years and how that has given power to the content creators

and independent filmmakers and why the Hollywood studios are scared shitless because of that.

We talk about mindfulness practices and how to stay sane when creating and executing at a very

high level. This is a guy that produces 2-3 podcast episodes per week, 2-3 blog posts per week

and insane amount of content and I got to say meaningful content that really help other people.

How do you execute at that level without losing your mind? How do you get seen? How do you build an

audience? We discuss that. It's definitely something I'm interested in. How do you take a message that's

really important to you? That means a lot to you and get it in front of more than just your parents.

A difficult challenge but one that we tackle on this episode and lots, lots more. But before we get to

that conversation, if you like this podcast and you liked minimalism, a documentary about the

important things, I've got something that you might like. I recently conducted interviews with

the producers of minimalism to give a detailed look at how we made the movie. Those interviews with

the minimalist inspire are yours for free if you leave a review for the ground up show on iTunes.

Reviews help to get the word out for the show and they help us to continue to do what we're doing

here. So head over to iTunes, take a screenshot of your review and send it to hello at mattdeavella.com

and I will send you those interviews. And now without further ado, check out this episode with Alex Ferrari.

Andy Film Hustle, Alex Ferrari in the building. Yes, yes, thanks for having me, man. Yeah, what's

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