026 | Ciara Stockeland Interview: Numbers to focus on in 2026
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 6 January 2026
⏱️ 20 minutes
🧾️ Download transcript
Summary
I'm honored to welcome my good friend, Ciara Stockeland, to today's episode for a thoughtful and practical conversation around numbers and profitability. With our audiences being so closely aligned, I wanted to dig deeper into what she's truly seeing behind the scenes with her clients.
We talk candidly about common tendencies among women in business when it comes to profitability, what many are striving for, where they may be selling themselves short, and the ongoing tension between chasing margins versus building real, sustainable profit. We also explore how women are currently pricing their products and services, and where small shifts can create meaningful growth.
Throughout the episode, I ask Ciara direct questions about how women business owners should be positioning themselves in the year ahead, what they need to focus on now, and how to confidently move their businesses to the next level. This conversation is both grounding and empowering, offering clarity for women who want to grow with intention, wisdom, and long-term stability.
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Transcript
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| 0:00.0 | This is She's Equipped with Jennifer Allwood, a podcast for Christian women in business who want to earn more from their God-given talent, grow their impact, and lead with faith. |
| 0:10.4 | Well, hey, friends, you're in for a treat today. So since we have changed the podcast over from the Jennifer Allwood show to she's equipped with Jennifer Allwood. We have not had any guests. And I actually was not |
| 0:22.6 | planning on any guests, but we have had a guest recently on the Jennifer Alwood show that was so |
| 0:28.0 | popular that I had to bring her back to the new podcast. So Sierra Stockland, welcome back to the new |
| 0:34.7 | show. How are you, my friend? I'm good, and now I just feel so honored. |
| 0:38.7 | That's pretty fun to be your first guest. |
| 0:41.2 | Yes. |
| 0:41.8 | And I don't even know if there'll be any more besides you, but people loved you so much on the old podcast. |
| 0:48.4 | And you're such a good fit for the new podcast also just because of what you talk about and what it is that you do and because we're |
| 0:55.4 | rolling into a new year. So I kind of thought this is perfect in terms of just talking about |
| 1:00.2 | what business owners need to know about their numbers going into the new year. So I thought I would |
| 1:05.0 | bring you back and then I'd tell people just real quick, just to remind them if they didn't hear |
| 1:09.0 | you in the last podcast, just how we know each other. So we have several mutual friends. |
| 1:13.1 | We were just talking before we went live that Sierra lives in Nashville where all the cool people live. And so why do we not live closer to one another? I don't know. |
| 1:21.0 | Well, I used to live closer to you because I'm from North Dakota. |
| 1:24.5 | North Dakota is not close to me. I feel like you're Midwest girl kind of. I know, but North Dakota is a long way from Kansas City. In fact, I've never been to North Dakota. Really? No. Well, let's go. Please go in June. Really? Why? It's beautiful. Like North Dakota in June, beautiful. But, you know, this time of year, like they were just just negative 12 degrees. Yeah, we were terrible yesterday. I think our degrees were six, but like with a wind chill of negative six. It was dumb. It was stupid. But Nashville, here's what I think about Nashville. Nashville weather and Kansas City weather are always like very similar, but like a day or two behind each other. Okay. So how it blows the jet stream is. |
| 2:00.8 | Yeah. |
| 2:18.0 | Exactly. Yeah. We all have it here. It's great. Yeah, I know. Nashville's fantastic. So you and I met through Laura Meyer, through Shannon Bresnahehan. I told people on the last podcast, I know you started your business as a teenager. You had a boutique that you franchised. How old were you when you franchised your boutique? |
| 2:18.0 | Probably 29. You had a boutique that you franchised. How old were you when you franchised your boutique? |
| 2:30.5 | Probably 29. 29 or 30. Yeah. So I started it into that when I was 27. Yeah. So early 30s, I don't know, somewhere in there. As the years run together. Oh, it's young. |
| 2:35.7 | Yeah. I know. The older we get, the younger that sound energy, you know. |
| 2:39.8 | And I know you built and sold a wholesale subscription box, like in 18 months. |
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