You are listening to Nathan Chansky, and this is the Passion with Purpose podcast.

Are you an aspiring creative entrepreneur or established small business owner with a fuel to pursue the things that light you up like nothing else?

If so, you are in the right

place, my friend. My name is Nathan Shansky, and I'm a photographer and photography business

educator. On this podcast, I'm here to drop nothing less than weekly truckloads of business

and marketing tips, mindset shifts, and transformative wisdom from my life and career to bring you

into the highest potential self that God created you to be. I will see you right here each week,

and let's commit to learning, growing, and achieving our goals together one bold step at a time. All right. So today I am so excited to have the Cassidy Lynn on the show today.

Cassidy is a Michigan wedding photographer, aka my neighbor, because we're

actually both based in Grand Rapids, Michigan, and she's a turned photography educator. So she not

only loves capturing couples and does an incredible job at photographing couples, but she can also

make a yummy macha. And you'll probably find her scrolling at TikTok on the average day.

So she has quickly become a household name in the photography industry.

You probably already know her name.

If you don't, you're about to.

And she's a massive social media following in Instagram and TikTok.

And she also has her own photography podcast called Oh, Shoot. I have the pleasure of

speaking with Cassidy today on all things personal branding, marketing, yourself in the current

market of 2022, how to show up to build a connection instead of just stuffy professionalism,

and she even dishes in on some windows into her personal life. So this is like a jam-packed episode. I absolutely

thoroughly enjoyed it. And I feel like we could have talked forever. It was, it was the best.

So I'm so excited to share an episode like this. It's just going to, I think you will absolutely

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