024 - The Secret to Great Packaging and Marketing at Buffalo Trace with Kris Comstock, Bourbon Marketing Director

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 18 September 2015

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kris Comstock, the Bourbon Marketing Director at Buffalo Trace, talks about how he made his way to Kentucky and gives us insight into the brands and even the new 2015 Buffalo Trace Antique Collection (sorry about the horrible audio on this one). Show Notes: Firenado/Bourbonado Tell us your bourbon story What led you to Buffalo Trace? What do you do in your current role? Give everyone a bit of insight on how you do forecasting for production? Since you are in charge of packaging let's talk a bit about some of the labels we see today. Can you talk a bit about some of them and perhaps some backstory. Maybe even give the listeners an understanding why Buffalo Trace is even called Buffalo Trace? Now I know Blantons has the collector series of caps. Am I right? You’ve also had a hand in developing some of the other brands like EH Taylor, Experimental, Stagg Jr and Single Oak. talk about each one of those a little bit and the roles you played The Antique collection was just announced. Talk to us about it a bit Follow Kris on twitter at @BUFFALOCOMSTOCK

Transcript

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0:00.0	And we're back with another episode of the Bourbon Pursuit podcast.
0:05.0	My name is Kenny. And again, we have Ryan back with us. Ryan, how's it going?
0:09.0	Good, Kenny. Good. Again, Nancy for fall to get here. You know,
0:14.0	Falls always a good time with a lot of releases coming out, especially the Buffalo Trace Ante Collection.
0:21.5	So I'm excited to our guest today because he sounds like he has the easiest and coolest job.
0:27.6	We have Chris Comstock, and Chris is the Bourbon Marketing Director at Buffalo Trace.
0:32.3	Excited to have Chris on today.
0:40.7	It's Whiskey Wednesdays round 13, and Pappy Palooza pass or play is back.
0:46.2	Every Wednesday through December 18th, you've got the chance to win one of 12
0:50.1	Pappy's hidden behind our locker doors.
0:52.2	Or you can pass for a shot at the ultimate grand prize.
0:55.6	A full six bottle flight of Pappy Van Winkle.
0:58.5	Every $5 ticket gives you five chances to win each week.
1:01.8	Grab your tickets now and give270.org.
1:04.5	Charitable gaming license ORG 002703.
1:08.6	Hey everyone, it's Kenny here.
1:10.5	And I've always said the best way to try a whole bunch of
1:13.0	whiskeys is going to a whiskey festival. And the best touring whiskey festival outside of Kentucky,
1:18.4	it's got to be Whiskey Riot. And they're now operating events across New York, Florida, Texas,
1:23.2	and Oklahoma for 2025. Attendees can look forward to trying over 200 different types of whiskey,
1:29.1	meeting brand experts, founders, distillers, and more like-minded enthusiasts, such as
1:33.8	yourself.
	...

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