You're listening to Making Money Online with Lisa Johnson, the podcast that tells you what it really

takes to build a business and the simple steps to get you there. I'm determined to share with you

the reality of easy, simple business marketing tips to make passive income so that you can start

making money online.

Hello and welcome to this week's podcast. It's a solo episode today. I wanted to talk to you about basically behind the scenes of the last launch we did because when I used to look at people's

launches,

still now I do this a bit,

people talk about the revenue they made.

And although I believe revenue is really, really important, because even though people talk about that saying,

you know, the profit is sanity, turnover is vanity or whatever. I never really remember the phrase.

But basically, people like to say that revenue isn't important. It's really important because

without revenue, you do have any profit at all. And therefore, it's more important than people

like to make out it is. But I still think it's really important to be transparent about

launches. And I know when I used to look at

launches, I used to want to know all the behind the scenes. Like, well, what did it take to get you

this? And how much money did you actually get in your pocket? How much did it cost to do it? And

all of these kind of things. And no one ever explained it. It was like the secretive world

behind the scenes of launches. And so I always knew that when I did,

big launches, I wanted to make sure that people saw what it took to get there and what we

learned from them, because then they can use that information in their own launches. So I did

a presentation in a while back, behind the scenes of our 2.5 million pounds or $3.4 million affiliate launch,

depending on where you're listening from. And so I thought what I'd do is I talk you through

...