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Entrepreneur Stories 4⃣ Inspiration

022: Beef Jerky Subscription?!? How Dana Severson created a Business from Home...

Entrepreneur Stories 4⃣ Inspiration

Millionaire Interviews Podcast & Sir Austin Peek

Careers, Business, Business:careers

4.72K Ratings

🗓️ 1 January 2021

⏱️ 41 minutes

🧾️ Download transcript

Summary

Dana Severson is Founder of StickinaBox.co, Co-founder of StartupsAnonymous.com, and Director of Marketing at Promoter.io. He is an AngelPad alum, a weekly contributor to Inc.com, and the former CEO of Wahooly. On top of all this, Dana was born with a large forehead and natural ability to develop absurd ideas. He was immediately drawn to the advertising industry at a very early age. Growing up, he’d often get caught sipping a three-finger apple juice (disguised as cognac), smoking candy cigarettes, dressed like his favorite superhero, David Ogilvy. Dana has found therapy by writing on a regular basis for Fastcompany.com, Adage.com, MN Business, and TCBmag.com. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode with Dana Severson, visit here. ***

Transcript

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0:00.0

You know what? Screw it. If I don't do something with this, if I don't just get started

0:19.9

and figure this thing out, I'm never going to do anything that I said my mind to.

0:26.5

I'd make some piece of advice. Figure it out, just make it happen as Nike would say, just do it.

0:45.8

So what do you do today and what's your general background?

0:49.0

Yeah, you know, I started my career in advertising. That's really what I wanted to be. When I grew up,

0:54.8

so to speak, it was an ad guy that sort of evolved over the years, but it's always kind of stuck

1:00.5

in the back of my mind and really is kind of directed to the path of my career in terms of marketing.

1:06.8

I think early on, I decided that in order to get sales, it's a lot easier when people come to you

1:12.2

versus when you're trying to convince them. So marketing was always a natural thing for me. It's like,

1:17.6

I like it better when people come and not on my door at Perth Advice Versa. And so that's kind of what

1:22.7

led me in the direction of like Lee Jen, growth, you know, those some of those things. You know,

1:27.7

about six years ago, I had an idea for a company called WooHooly. And essentially what it was is

1:34.3

an equity exchange. So in exchange for the influence that you bring to the table, a startup would

1:39.7

give you a small percentage of equity in exchange for how impactful you are towards their brand.

1:45.8

And so that was really kind of my first start into tech based startups. Kind of wish I would have

1:52.7

started sooner because I got hooked ever since then. WooHooly ended up last, you know, the two

1:58.1

years or so raised, you know, with decent amount of money, a seed round went into an accelerator,

2:03.6

called AngelPad out of San Francisco. And ultimately that shut down. About a year later,

2:10.2

I was able to salvage some of that emergent with a company called Loot, which is a sort of an

2:15.6

incentive based app for influencers. Those very similar in this space, except there wasn't any

2:22.0

equity involved as compensation. That was in San Francisco. I mean, where are you at today and

2:27.0

how did you get over there? Yeah, that was interesting. So I'm based in Minnesota. So when we started

...

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