In today's episode, I'm going to share with you the circle of awesomeness.

This, my friends, is the keys to your long-term success, my long-term success,

and every business's long-term success.

It's all coming up in this episode.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

The Circle of awesomeness is awesome, number one, but number two, if you really get it and

understand this, it will set you up for long-term success for life. And so this is a really

important episode, one that I will probably refer back to

again and again and again because the circle of awesomeness is at the core of what we do in our business.

And I hope that it will one day be at the core of what you do. So let me set this up. Last night,

my wife and I went to a concert. And it was part of our 10th anniversary celebration.

So my wife knows that I absolutely love concerts, particularly live music.

And so she got me tickets.

And we went to see a Pink Floyd tribute band.

So I don't know if there's any, if you like Pink Floyd or you

know anybody likes Pink Floyd, but their music is just, it's incredible. But the problem is,

is that Pink Floyd is no longer touring. The band broke up and then some of the members are no

longer with us and obviously they're not getting back together. So that kind of sucks because you've

got this like archive of incredible music, but you never get to see it live. So what's happened is

that there's a whole bunch of like tribute bands that have popped up. And this one in particular,

...