This episode is sponsored by Warby Parker eyeglasses. Go to Warby Parker.com

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So go to warbyparker.com slash so smart to pick out your glasses today. Welcome to the call me a bit better if they were quiet.

Welcome to the You Are Not So Smart Podcast. Episode 19. team. In a sound, I'm playing, I'm going to play for you a sound. I'm playing the sound in an effort to induce the placebo effect inside your mind, which should translate to a change inside your body.

Now I'm sure you've heard of a placebo effect

and you have a general understanding of what it is,

but if not, it's very simple.

It's when someone promises you

that a treatment or a substance is going to produce an effect on your body

and then you take that treatment or substance and you feel the effect even

though the substance you were given can't actually chemically produce that.

So you have an expectation, you have a belief, and that translates to feeling something,

and that's the placebo effect. Psychologists and doctors used to

demonstrate this with sugar pills and things like that and one of the cheapest ways

to do that research now is to use the long fern placebo auditory battery,

which is just a fancy title for what amounts to a noise,

a series of noises, that produce ASMR and there's sort of a subculture around ASMR.

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